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We fund the team running your Facebook and Instagram campaigns. You fund the ad budget. Revenue share over 24 months.
Meta's ad platform—Facebook, Instagram, Advantage+—moves fast. Creative burns out. Audiences fragment. Testing cycles compress. Most founders either hire an agency on retainer or try to manage it in-house between product builds. Both models leak margin.
We take a different approach. MarketStra funds the operational costs: strategists who map your funnel, designers who build creative, media buyers who run the campaigns, analysts who pull attribution. You fund the media spend itself—the budget that goes directly to Meta. We get paid when you do. 24 months, revenue share, no retainer.
We run this service across eight Orange County cities. Click any city below for local market specifics. This page covers how the partnership works at the county level.
Orange County's consumer base fragments across income tiers and geography. A Balboa Island wellness brand doesn't run the same Meta strategy as a Santa Ana logistics company. Creative that works in Newport Beach often falls flat in Fullerton. Audience segmentation matters here more than in most metros.
The county also skews older and wealthier than California at large. Meta's targeting has gotten dumber post-iOS 14, but OC's concentrated purchasing power still lets you fish in a smaller pond. Your CAC can stay reasonable if you're disciplined about creative rotation and you don't treat Instagram like a billboard.
We've run Meta campaigns for OC founders in e-commerce, local services, B2B software, and direct-to-consumer products. The platform rewards speed. You need someone watching daily, not checking in once a week during a status call. That's what we fund.
Here's the structure. We deploy capital to cover the people and systems running your Meta campaigns. That includes strategists who build your funnel architecture, creative producers who test ad formats, buyers who optimize bids, and reporting infrastructure that ties spend to revenue. You cover the ad budget—the dollars that go into Meta's ad account each month.
We don't take a percentage of spend. We take a percentage of the revenue those campaigns generate. If a campaign drives $400K in attributed revenue over 24 months, we get our share of that $400K. If it drives $80K, we get our share of $80K. The model aligns. You're not paying for activity. You're paying for outcomes.
Partnerships run 24 months. We don't do month-to-month. Meta campaigns need time to season, creative needs rotation cycles, and attribution models need data. Short-term thinking kills performance.
We map your funnel from cold prospecting to retargeting. Advantage+ for top-of-funnel volume, manual campaigns for mid-funnel segmentation, dynamic product ads for cart abandonment. Each stage gets its own creative strategy and bid logic.
Static images, carousels, video, UGC-style content. We build assets in-house and rotate them on a weekly or bi-weekly cadence depending on spend. Creative fatigue is the silent killer in Meta campaigns. We treat it like inventory management.
Broad targeting for Advantage+ discovery. Layered interests and behaviors for manual campaigns. Lookalikes seeded from your best customer cohorts. Custom audiences built from CRM uploads, web traffic, and engagement signals. We don't guess. We test, then scale what converts.
Site visitors, video viewers, page engagers, add-to-carts. Sequential messaging based on how far they got in your funnel. Retargeting is where Meta's ROI lives if your site traffic is decent. We build these flows first.
Lowest cost, cost cap, or bid cap depending on your margin structure and conversion volume. Budget shifts weekly based on what's winning. We're not married to any campaign. If it stops working, we kill it.
GA4, Meta Pixel, server-side tracking where applicable. We tie revenue to campaign, ad set, and creative. Monthly reporting shows what drove dollars, not just clicks. You'll know where your money went.
We fund the team. You fund the ad spend. Our capital covers strategists, creatives, media buyers, reporting systems. Your capital goes into the Meta ad account. We get paid on the revenue those ads generate, not a percentage of what you spend.
If you're spending under $3K/month on Meta, the model probably doesn't pencil. Our revenue share only works if there's enough volume to generate meaningful returns over 24 months. We'll tell you upfront if the math doesn't work.
We produce in-house. Static ads, video, carousel formats, UGC-style content. You provide product shots, brand assets, messaging direction. We handle scripting, editing, and iteration. Creative isn't outsourced to a contractor you've never met.
We adapt. iOS updates, targeting restrictions, bid strategy shifts—these are table stakes. The 24-month structure exists because platforms change. If we can't adjust when Meta moves, we don't deserve revenue share.
Yes. Santa Ana, Anaheim, parts of Orange—Spanish creative and copy matter. We'll build bilingual flows if your customer base warrants it. Just flag it during the Scout diagnostic.
Multi-touch attribution where possible, last-click when not. We're transparent about what Meta actually drove versus what it gets credit for in-platform. You'll see both numbers. We don't inflate our own performance to protect rev share.
Scout is free for founder-led businesses doing $500K+ with healthy margins.