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Five phases from account setup to a self-optimizing demand engine — designed to lower your cost-per-lead and grow ROAS every month.
Claude maps your ideal customer profile, competitive landscape, and offer positioning — the foundation every campaign is built on.
We install pixel and CAPI tracking, architect your three-stage funnel, and launch your first round of tested creative across cold and warm audiences.
Systematic A/B testing of hooks, creative formats, audiences, and offers — with Claude analyzing results weekly to identify your winning combinations fast.
We scale budgets on proven audiences and creatives, expand to lookalikes, and introduce new TOF angles while protecting the efficiency of your BOF conversion campaigns.
Post-purchase sequences, LTV campaigns, and reactivation flows ensure every customer you paid to acquire becomes a repeat revenue source.
Fragmented retargeting, inconsistent follow-up, and no structured funnel meant ad spend was generating awareness but not compounding into booked jobs or repeat business.
Low conversion efficiency, weak retention systems, and ad-hoc promotions meant the business was spending on acquisition but losing customers before they became high-LTV repeat buyers.
If any of these sound familiar, your Meta spend is generating noise — not compounding demand.
Boosted posts are awareness at best. They're not structured funnels, they don't retarget, and they don't compound. They're a tax on good intentions.
Creative fatigue is the #1 killer of Meta Ads performance. Without a systematic creative testing and refresh cycle, your CPL will keep rising.
Most conversions happen at MOF or BOF — from people who've already seen you. Without retargeting sequences, you're paying to reach people and then abandoning them.
If Meta can't see your actual conversion events, its algorithm can't optimize for them. You're paying for clicks when you need booked appointments or purchases.
Everything you need to know before we build your demand generation engine.
Ask Us Directly →We recommend a minimum of $1,500–$2,500/month in ad spend for service businesses, and $2,000–$5,000/month for eCommerce to get enough data across a full three-stage funnel. Meta's algorithm needs volume to optimize — too small a budget and it can't learn. We build your campaign around a target CPL so you know what return to expect before we launch.
The first 2–4 weeks are a learning phase — Meta's algorithm is training on your pixel data and we're testing initial creative. Most clients see consistent lead flow by week 4–6, with CPL improving steadily through months 2 and 3 as we identify winning audiences and creative angles and scale those specifically.
We produce detailed creative briefs (concept, copy, design direction, video script) using Claude AI — and can coordinate production with your team or ours. For many service businesses, your existing project photos and testimonials are the strongest creative assets. We structure and copy-write everything around what you already have.