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Three ways to work together. One goal — scale.
Most agencies send you reports and invoices. We operate inside your business — installing systems, owning outcomes, and in some cases taking equity in the upside we create. Choose the model that matches where you are.
The traditional agency model has a fundamental flaw — the agency gets paid whether you grow or not. Monthly retainer, monthly invoice, no skin in the game. They're optimizing for retained revenue, not your growth.
MarketStra is structured differently. At the higher tiers, our compensation is tied directly to the value we create. We don't just run your marketing — we operate inside your business, install growth systems, and in some cases own a stake in the outcome we're building toward.
That changes everything about how we show up. It changes the decisions we make, the systems we build, and how long we stay.
Every engagement starts with a strategy call. From there, we decide together which model fits your stage, your goals, and how involved you want us to be.
Every engagement — regardless of tier — starts the same way. A 15-minute strategy call. No pitch deck. No pressure. Just a real conversation about your business and where you want to go.
15 minutes. We learn about your business — revenue, team size, current marketing, where you feel stuck. You leave with at least one actionable insight regardless of next steps.
We run all five audits — SEO, Google Ads, Meta Ads, Social, AI Automation — and deliver a complete Growth OS Diagnostic within 48 hours. This is your roadmap regardless of who builds it.
Based on the audit and your goals, we recommend which tier fits. No upselling. If Tier 1 is right, we say so. If you're a Tier 3 candidate, we'll make that case with data to back it.
Once the model is agreed, we install the systems, connect the tools, and begin operating. You get a dashboard, a direct line to Carlos, and weekly visibility into every metric that matters.
| Tier 1 — Agency | Tier 2 — Operating Partner | Tier 3 — Equity Partner | |
|---|---|---|---|
| MarketStra's role | Service provider | Fractional CMO + Operator | Co-founder / Growth partner |
| Compensation structure | Setup fee + retainer | Retainer + revenue share | Equity + retainer + rev share |
| Strategy involvement | Executes your strategy | Co-owns the strategy | Leads growth strategy |
| Weekly calls with Carlos | — | ✓ Weekly | ✓ Weekly + on-demand |
| AI agent stack | Installed per service | Full Growth OS installed | Full Growth OS + custom build |
| KPI accountability | Reporting only | Revenue milestones | Board-level accountability |
| Exit planning | — | — | ✓ Full exit strategy |
| Equity in your business | — | — | ✓ 5–15% negotiated |
| Priority access to Carlos | Scheduled calls | ✓ Direct line | ✓ Direct line + on-demand |
| Best for revenue range | Any stage | $750K – $5M | $1M – $12M building to exit |
| Minimum commitment | No minimum | 6 months | 12 months minimum |
We don't take every client. At the Operating Partner and Equity tiers especially, we're selective — because we put real time, real resources, and in some cases real equity into the businesses we work with.
You're the decision maker. You don't have to run every decision through three committees before moving.
You have real customers and real revenue. You're not pre-revenue or just starting out.
You understand that building systems and infrastructure requires investment before return.
You want to scale — whether that means $10M in revenue or a successful exit in 3–5 years.
You're curious about AI automation and willing to adopt new operating systems that run without you.
"Most businesses don't plateau because of marketing. They plateau because of constraints — and constraints don't fix themselves. You need someone inside the business who sees them clearly and has the systems to remove them."
Start with the free strategy call. We'll tell you exactly which tier fits your business, what systems to build first, and what your Growth OS Diagnostic shows. If it's not a fit, you still leave with a $12,500 audit and a clear roadmap.