About

Carlos Tiscareno & MarketStra

MarketStra is a Growth Executive & Operating Partner firm for founder-led companies ($3M–$25M).
We install revenue systems, operating cadence, and integration layers that allow companies to scale without chaos and increase enterprise value.

Built in Competition, Proven in Business

Before business, I was an athlete.

I played competitive soccer for eight years and during High School, I earned varsity placement all four years, and was awarded Offensive MVP my senior year.

That experience shaped how I think:

You don’t argue with the scoreboard

You don’t win on effort alone

You improve by measuring what matters

At the time, I didn’t fully appreciate statistics—I just played the game.

In business, I learned the hard lesson early:
If you don’t track performance, you’re guessing.

That lesson stuck.

Operator Mentality

I earned my B.A. in International Business from UC San Diego, where I learned how markets, systems, and incentives actually work—not just in theory, but in practice.

But education didn’t make me an operator.
Execution did.

For over 10 years, I’ve worked inside real businesses—helping founders:

break through revenue plateaus

remove execution bottlenecks

replace guesswork with dashboards

and scale without burning themselves out

Why I Built MarketStra

Most founder-led businesses don’t fail because of a lack of effort.

They fail because:

growth depends on the founder

marketing isn’t compounding

execution breaks under scale

decisions are made without clean data

MarketStra was built to solve that.

We operate as a Growth Operating Partner, not an agency.

That means:

we diagnose constraints

we install systems

we track execution relentlessly

How I Think About Growth

Growth is not creative chaos.

Growth is:

positioning clarity

demand systems

conversion discipline

profitability leverage

execution accountability

I enjoy watching dashboards move the right direction over time—slow, controlled, repeatable growth.

That’s the real game.

Who I Work Best With

founder-led businesses

owners who respect data

leaders who want growth & scalability

operators who want systems, not shortcuts

If you want clarity, execution, and measurable progress—we should talk.

Welcome to MarketStra and I hope we can scale together.

Get a Growth Systems Audit