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We cover the team running your Microsoft Advertising campaigns. You fund the ad budget. Revenue share over 24 months.
Most OC founders ignore Bing. That's the opportunity. Microsoft Advertising delivers lower CPCs than Google, LinkedIn-integrated audience targeting, and access to Bing, Yahoo, and AOL search traffic. The volume is smaller, but the economics often work better—especially for B2B or higher-ticket offers. We fund the people who build and optimize your Bing Ads account: strategist, copywriter, bid manager, analyst. You fund the media spend itself. Our return comes from incremental revenue over 24 months. We run this service across Irvine, Newport Beach, Costa Mesa, Anaheim, Santa Ana, Huntington Beach, Fullerton, and Orange. Click any city below for localized detail.
Orange County has a disproportionate number of high-value searchers: medical device buyers, aerospace procurement teams, finance decision-makers, real estate investors. These people use Bing more than the average consumer. Many are corporate users defaulted into Edge. Many are older, higher-income, less price-sensitive. If your customer fits that profile, Bing CPCs can run 30-50% lower than Google for the same intent.
The OC B2B landscape—particularly in Irvine's tech corridor, Newport's finance hub, and Costa Mesa's enterprise software cluster—leans into Microsoft ecosystems. LinkedIn targeting layers on top of search campaigns let you filter by job title, company size, industry. That precision doesn't exist on Google. We've seen qualified lead volume double when Bing is added as a parallel channel, not a replacement. But you need someone who knows how to import Google campaigns without breaking them, how to adjust match types for lower volume, and how to layer audiences without cannibalizing branded traffic.
We deploy capital to fund your Bing Ads operation. That's the strategist who audits your Google account and decides what to import. The copywriter who rewrites ad copy for Bing's different editorial standards. The bid manager who adjusts for volume differences and audience layering. The analyst who reconciles Bing conversions with your CRM and pulls monthly reports. You pay the Microsoft Advertising invoice—the actual media spend. We don't touch that budget. Our return is a percentage of new revenue generated, tracked over 24 months. If the campaigns don't produce incremental revenue, we don't get paid beyond cost recovery. You keep full account access, full data ownership. We're not an agency billing you monthly regardless of results. We're a capital partner betting our own money that lower CPCs and LinkedIn targeting will expand your customer acquisition engine.
We pull your Google Ads campaigns into Microsoft Advertising, then adjust. Bing's match types behave differently. Negative keyword lists need pruning. Ad copy character limits vary. Sitelink extensions require reformatting. We don't copy-paste; we adapt. The goal is a clean Bing account that complements Google without duplicating wasted spend.
Microsoft's LinkedIn integration lets you target by company, job function, industry, and seniority. We build audience segments based on your ideal customer profile—CFOs at $10M+ companies, product managers in SaaS, or purchasing directors in healthcare. These audiences layer onto search campaigns as bid modifiers or separate ad groups. It's the only search platform with this B2B precision.
Bing volume is lower. Bid strategies need different thresholds. We start with manual CPC to establish baselines, then test automated strategies once conversion data accumulates. Budget allocation follows performance: high-intent terms get more, experimental keywords get small daily caps. We rebalance weekly based on CPA and ROAS, not monthly averages.
For ecommerce or product-based businesses, we set up Microsoft Shopping campaigns synced to your product feed. The catalog imports from Google Merchant Center with adjustments for Bing's image and attribute requirements. Shopping ads on Bing often outperform Google on ROAS because competition is thinner and CPCs are lower for the same product queries.
We install UET tags, import offline conversions from your CRM, and build conversion goals that mirror your Google setup. Attribution is tricky with Bing because volume is smaller and conversion paths are longer. We track assisted conversions and cross-channel lift to understand how Bing supports Google traffic. Monthly reports show incremental revenue, not vanity metrics.
Volume. Bing is roughly 10-15% of Google's search volume in the US. For some businesses, that's not enough traffic to matter. For others—especially B2B, finance, healthcare, or high-ticket offers—the lower competition and better audience targeting outweigh the smaller reach. It's not an either-or. We run Bing alongside Google to capture incremental customers at better economics.
No. You fund the ad budget yourself. We fund the team who manages the campaigns: strategy, copywriting, bid management, audience segmentation, reporting, optimization. You control how much you spend daily. We get paid from the revenue those campaigns generate, tracked over 24 months.
Yes, but it requires cleanup. Microsoft's import tool pulls campaigns over, but match types, ad copy, extensions, and bid strategies don't translate one-to-one. We handle the import, adjust for Bing's quirks, and set up proper conversion tracking so you're not flying blind. A bad import wastes budget fast.
Microsoft owns LinkedIn. That integration lets you layer professional targeting onto search campaigns: company size, industry, job title, seniority. You can bid higher for CFOs or exclude small businesses. Google has nothing comparable. For B2B, it's the biggest advantage Bing offers. We build custom audiences based on your ideal customer profile and test them against broad search.
We find out in the first 30 days. We run a diagnostic phase with small budgets to measure impression share, click volume, and conversion rates. If the math doesn't work—if there aren't enough searches or the audience doesn't convert—we pull back or pivot to different keywords and audiences. We're not here to spend your budget on a channel that doesn't produce. Our revenue share depends on results.
We use UTM parameters, conversion imports, and multi-touch attribution models. Bing gets credit for direct conversions and assisted conversions where it played a role. We reconcile campaign data with your CRM to see which leads came from Bing, which closed, and what revenue they generated. Monthly reports break down incremental revenue by channel. It's not perfect attribution, but it's honest accounting.
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