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We deploy operating capital into your content engine. You fund media spend. Revenue share keeps us accountable over 24 months.
Social media in Orange isn't about shouting into the void. It's about showing up consistently where your audience already spends time—whether that's prospective students scrolling Instagram near Chapman's campus, families researching healthcare providers around St. Joseph, or collectors hunting for that next vintage find in Old Towne. Most businesses here start strong, then taper off when the grind of daily posting collides with running the actual operation. We're MarketStra. We fund the people, systems, and creative work that keep your channels active. You stay focused on delivery.
Orange has a tight-knit commercial core. The plaza pulls foot traffic, but your customers aren't just locals anymore. Healthcare practices compete regionally. Professional service firms bid on contracts across Orange County. University-adjacent businesses chase semester cycles and parent weekends. That breadth demands different content strategies depending on your vertical.
We've worked with practices that needed patient education content for Instagram Stories, tutoring services targeting Chapman families via Facebook, and antique dealers who finally built a visual catalog on Pinterest. The common thread: founders who understood their craft but couldn't justify hiring a full-time social team. Our capital model removes that barrier. We cover salaries, content production, analytics tools, and community management infrastructure. You cover any paid boosting or sponsored posts you choose to run. Over 24 months, we share revenue as the channel matures.
MarketStra isn't an agency. We're a capital partner. We deploy funding to cover your social media operations—strategist time, content creators, scheduling platforms, engagement workflows, monthly reporting. You retain full control over paid media budgets. If you want to boost a post or run a Meta ad campaign, that spend stays on your side. We don't touch it.
You pay us back through a percentage of revenue growth, tracked monthly. If the channel doesn't move the needle, we earn less. That keeps us honest. Most partnerships in Orange run 24 months, long enough to build an actual archive of content, test formats, and see compounding engagement. We're not optimizing for vanity metrics. We're building an asset that drives inquiries, applications, appointments—whatever matters for your business.
No. We fund the operational side—strategy, content creation, community management, analytics. If you choose to run paid ads or boost posts, that media spend comes from your budget. We help plan campaigns, but you control the wallet.
We'd likely focus on Instagram and Facebook, building trust through patient education content, behind-the-scenes team highlights, and condition explainers. Community management becomes critical for responding to appointment inquiries. Over 24 months, you'd build a content archive that also supports your SEO and email efforts.
We adapt. Professional service firms often get more traction on LinkedIn. Antique dealers see Pinterest drive referral traffic. We audit where your customers actually spend time, then staff and structure the operation around those platforms.
You'll approve monthly content themes and provide subject matter input. We handle the execution—writing, design, posting, engagement. Most Orange partners spend 2-4 hours per month in strategy syncs and creative review.
You own the content archive, the systems, and the audience. You can bring management in-house, renew on adjusted terms, or transition to a lighter maintenance model. The asset stays yours.
Scout is free for founder-led businesses doing $500K+ with healthy margins.