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We deploy capital into your content team. You share revenue. No upfront fees, no retainer.
Social media management in Irvine isn't about throwing up product shots and hoping something lands. The city's tech corridor, biotech firms, and UCI-adjacent startups demand content that educates, builds authority, and moves prospects through a real pipeline. We fund the people who create that content — strategists, creators, community managers, analysts — in exchange for a share of the revenue it generates over 24 months. No retainer. No monthly invoice. Capital in, execution on, performance tracked.
Irvine's commercial fabric runs through master-planned business parks and the research ecosystem orbiting UC Irvine. Medical device manufacturers, fintech platforms, and life sciences companies operate here with long sales cycles and technical audiences. Social media for these businesses isn't viral plays. It's consistent thought leadership, case study breakdowns, researcher profiles, event amplification, and community dialogue that positions a company as credible before the first sales call.
The city's high household income and educated workforce mean your social channels also reach employees, investors, and ecosystem partners — not just end customers. Content that articulates innovation, regulatory updates, clinical trial progress, or product roadmaps serves multiple stakeholder groups at once. We've seen biotech founders use LinkedIn to secure partnerships and engineering teams use Twitter threads to attract talent. The channels do double duty when the strategy is clear.
MarketStra funds the operational cost of your social media program: our in-house content team, community management hours, platform analytics, scheduling infrastructure, and monthly reporting. You retain control of brand voice and approval workflows. We don't take equity. We don't charge a retainer. Instead, we take a percentage of the revenue your company generates over the 24-month partnership term. If the content drives awareness that converts into deals — whether through direct attribution or assisted pipeline — we participate in that upside. If it doesn't, we carry the cost. The model aligns our work with actual business outcomes, not engagement vanity metrics. You get a funded content engine without the cash outlay most Irvine tech and biotech companies face when hiring in-house or contracting an agency.
We fund the organic program: content creation, community management, strategy, analytics. If you want to amplify posts with paid promotion, you cover that media spend. Our capital goes into the people and systems running the organic side.
We track referral traffic, lead source data from your CRM, and assisted conversions. For Irvine's longer B2B sales cycles, we also look at pipeline velocity and deal influence — did a prospect engage with content before booking a demo? That gets factored in. Attribution isn't perfect, but we bias toward conservative models and adjust quarterly.
LinkedIn is the anchor for most B2B and life sciences brands here. Twitter works for technical founders and research teams. We've also seen traction on YouTube for product demos and Vimeo for investor updates. We don't default to Instagram or TikTok unless your audience and content format justify it. Platform choice follows strategy, not trends.
You do. Every post, image, video, and caption is your intellectual property. If the partnership ends, you keep the entire content library and can continue using it however you want.
You can post whenever you want. Most partners let us handle the content calendar and execution while they jump in for real-time updates, event coverage, or founder commentary. We coordinate so nothing overlaps or contradicts. It's collaborative, not a takeover.
Scout is free for founder-led businesses doing $500K+ with healthy margins.