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We deploy capital into your content strategy. You fund nothing upfront. Revenue share over 24 months.
Social media management in Costa Mesa isn't about posting more. It's about building a presence that connects with locals shopping at South Coast Plaza, creatives working out of The LAB, and the broader Orange County audience that treats this city as a cultural hub. We partner with founder-led businesses here by funding the entire social operation — strategy, content production, community management, analytics — in exchange for a share of the revenue it generates. You don't pay us. You don't hire an agency. We deploy operating capital and build the infrastructure alongside you.
Costa Mesa sits at the intersection of retail power and creative culture. South Coast Plaza anchors one end. The LAB and The CAMP anchor the other. In between, you've got design studios, action sports apparel brands that started in garages, restaurants that draw from across the county, and a Segerstrom Center crowd that expects polish. That mix creates opportunity but also noise. Every brand here competes for attention in feeds dominated by LA influencers, Newport lifestyle content, and Irvine tech money.
The businesses that win on social in this market do a few things consistently. They create content that feels local without being generic. They engage their community like actual people, not bots. They understand that Costa Mesa followers expect a certain aesthetic standard — this is South Coast Plaza's backyard — but also value authenticity over slickness. If you're running a restaurant on 17th Street or a design firm near the arts district, your social presence needs to reflect both the craft and the accessibility that define this city. That balance is harder than it looks, and it requires dedicated attention most founders don't have time to give.
We're not a social media agency. We're a capital partner. That means we fund your entire social media operation — our strategist, content creator, community manager, reporting infrastructure, and the systems that keep everything consistent — in exchange for a percentage of revenue over 24 months. You retain full ownership of your business and your accounts. We don't take equity. We don't charge retainers. Our return depends entirely on whether the social work drives measurable growth.
For a Costa Mesa brand, this typically means building a content calendar that highlights your work, your team, and the local context that makes you different. We handle creator-led posts, community replies, story sequences, analytics reviews, and the ongoing adjustments that turn followers into customers. You approve direction and provide input. We execute daily. Because our capital covers the operational cost, you're not choosing between social media and payroll. You're adding capacity without adding risk.
We fund the organic operation: strategy, content production, community management, and analytics. If you want to run paid ads on Meta or other platforms, you fund that media spend separately. Our capital covers the people and systems doing the work, not the ad budget itself.
We track follower growth, engagement rate, traffic to your site, and ultimately revenue tied to social channels. For retail or restaurant clients near South Coast Plaza, we also look at local foot traffic patterns and how social drives offline visits. The goal isn't vanity metrics. It's measurable contribution to your top line over 24 months.
That's common, especially among newer Costa Mesa businesses in creative or design fields. We work with you to establish voice, tone, and visual standards as part of the early strategy phase. It's not a separate branding project — it's built into the content development process. You'll see options, provide feedback, and we'll iterate until it feels right.
Yes. A lot of Costa Mesa brands in action sports or surf-adjacent categories already have an audience but lack the infrastructure to convert that audience into consistent revenue. We focus on monetization strategy, community nurture, and content that drives purchasing behavior, not just likes. The partnership model works especially well when there's existing momentum to build on.
You own them. You always have. At the end of the term, you'll have a documented content system, a trained workflow, and historical performance data. Some founders bring the operation in-house. Others extend the partnership on different terms. We don't lock you into anything beyond the original 24 months.
Scout is free for founder-led businesses doing $500K+ with healthy margins.