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We deploy capital to run your social channels. You fund zero upfront. We earn when you earn.
Most Anaheim businesses know they need a stronger social presence. Tourism operators want to fill off-peak rooms. Event venues need consistent bookings between conventions. Restaurants watch foot traffic dry up when the stadium's dark. But hiring a full-time social team or paying an agency retainer while cash is tight doesn't make sense. MarketStra funds the operating costs—content production, community management, analytics, posting schedules—and earns a percentage of the revenue that grows from it. No retainer. No upfront fee. We're in when you're uncertain, and we win when the audience converts.
Anaheim has 345,000 people and sits at the center of Orange County tourism. The Resort District generates billions annually, but the economic benefit doesn't distribute evenly. Hospitality and food service employers outside the theme park orbit compete for the same visitor dollars with inconsistent marketing budgets. Manufacturing facilities in the industrial corridor rarely think about social, even though B2B buyers now research suppliers on LinkedIn and Instagram before making contact. The convention center hosts major trade shows, but local vendors—catering companies, AV rental shops, transportation services—struggle to stay top-of-mind between events.
Good social media management in Anaheim means understanding seasonality, local traffic patterns, and the difference between Disneyland tourists and convention attendees. A taco shop near Angel Stadium needs a different content calendar than a contract manufacturer in the west industrial zone. We build channel strategies around real customer behavior, not template plans recycled from other markets.
We fund the team that runs your social channels. That includes content creators, a community manager who responds to DMs and comments, a strategist who tracks what's working, and the production costs for photography, video, graphics, and copywriting. You provide access to your brand, product knowledge, and any customer data that helps us understand who we're talking to. We don't charge a retainer or hourly fees. Instead, we take a share of the revenue growth we help generate over a 24-month operating window. You keep ownership of the accounts, the audience, and all the content we create. If a post drives a reservation, a catering inquiry, or a wholesale deal, we both benefit. If engagement stays flat and nothing converts, we carry that risk. This model works for businesses that see the value in organic social but can't justify fixed costs before they see results.
We fund the team, the content production, and the organic posting. If you want to run paid campaigns on Meta or other platforms, you fund the ad spend directly. We can build and manage the campaigns as part of our scope, but media budgets stay on your side. Organic social is the base; paid amplification is optional and founder-funded.
We plan content around your revenue cycle. If you're slow in summer and busy during trade show season, we adjust the calendar—building awareness during the off months, pushing conversion content when demand peaks. The 24-month window gives us time to work through multiple cycles and optimize for your actual sales patterns.
We track referral traffic from social channels to your site, tag campaign links, monitor inbound inquiries that mention social, and tie engagement spikes to booking or sales data you share. It's not perfect attribution, but we focus on directional proof: did revenue grow while we were active, and can we show social played a role? That's the test.
Yes. LinkedIn content for contract manufacturers, behind-the-scenes production videos for Instagram, case studies posted as carousels—we've done it. B2B social moves slower than consumer hospitality content, but the leads are higher value. We adjust expectations and content style to fit the sales cycle.
You keep everything. The accounts, the followers, the content library, the posting templates. We hand off documentation on what worked, and you can continue in-house, hire someone else, or stop posting. The audience we built is yours.
Scout is free for founder-led businesses doing $500K+ with healthy margins.