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We fund the strategy, execution, and team. You pay us back only as search traffic converts into revenue.
Most SEO agencies in Orange ask for retainers up front, whether or not rankings move. We're not an agency. MarketStra is a capital partner. We deploy operating capital into your SEO program — technical audits, content production, local optimization, AI search readiness — and get paid back from the revenue that program generates. If search doesn't grow revenue, we don't get paid. That's the deal.
Orange has a mix of steady institutional anchors and independent operators. St. Joseph Hospital and Chapman University employ thousands, but the real character of the city lives in Old Towne — antiques dealers, boutique professional services, medical practices spun out from the hospital network. These businesses don't have venture backing or seven-figure ad budgets. They need visibility in local search, and they need it to pay for itself.
The challenge isn't traffic. It's that most SEO work is front-loaded cost with back-loaded results. A healthcare practice can't float six months of retainers before patient acquisition improves. An estate law firm near the plaza can't justify $4,000 a month on spec. That's where our model makes sense. We cover the operational cost of doing SEO properly — technical fixes, content clusters, schema markup, citation cleanup — and you pay us back as the work converts into consults, appointments, and sales.
We fund the team running your SEO program over 24 months. That includes technical audits, on-page optimization, content production, backlink outreach, local pack optimization, and AI search configuration (SGE, Perplexity, LLMs). You own the strategy and the asset. We handle execution and operating costs. You fund your own paid media if you run Google Ads or other channels — we don't touch ad spend. Our capital goes into labor, tools, and production. Revenue share starts once organic traffic begins converting. Typical terms are 10-20% of incremental revenue attributable to search, paid monthly. If your rankings plateau and revenue doesn't grow, neither does our take. We're aligned on the same outcome you care about: more customers from organic search.
We use a combination of GA4 attribution, UTM tracking for other channels, and baseline analysis. If you're running paid search or social ads, we isolate organic sessions and conversions. The revenue share applies only to incremental growth we can attribute to organic search. We document the methodology in the partnership agreement so there's no ambiguity.
We've worked with legacy WordPress installs, Wix sites, and custom CMSs. Part of our technical audit identifies what's feasible within your current stack and what might require a migration or rebuild. If a platform change is necessary, we fund the SEO and content work, but you'd typically cover hosting and development infrastructure since that's a capital asset you own. We'll map out options and costs before we commit capital.
Yes. Local SEO isn't just about proximity to the plaza. If you serve patients, clients, or customers across Orange County, we optimize for the cities and ZIP codes that matter to your business. A healthcare practice might target Anaheim Hills and Villa Park. A law firm might focus on Santa Ana and Tustin. We build the geographic footprint into the content and citation strategy.
Technical fixes and on-page optimization usually show movement within 90 days. Local pack rankings can improve faster if your citations and reviews are in good shape. Competitive keywords in crowded verticals — estate planning, orthopedics, financial advisory — take longer. We set realistic 6-, 12-, and 18-month benchmarks based on keyword difficulty and your current domain authority. You'll see incremental progress monthly, not a sudden jump.
The revenue share can continue, step down, or sunset depending on how the program performed. If SEO is generating predictable revenue by month 24, many founders prefer to bring it in-house or renegotiate terms. We're not trying to lock you into perpetual payments. The goal is to build an asset that pays for itself and eventually runs without us.
Scout is free for founder-led businesses doing $500K+ with healthy margins.