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We fund the team, the technical work, and the content. You pay us when organic search delivers revenue.
Most SEO agencies in Irvine pitch the same audit-then-retainer model. You pay monthly whether rankings improve or not. We take a different approach. MarketStra deploys operating capital into founder-led businesses—funding the entire SEO operation in exchange for a share of revenue over 24 months. We build technical infrastructure, publish content, optimize for local and AI search, and manage the process end to end. If the work doesn't produce revenue, we don't get paid. That changes how we prioritize, what we measure, and how long we stay committed.
Irvine's economy runs on intellectual property, not foot traffic. Biotech firms near the Irvine Spectrum need to rank for highly specific clinical terms. Medical device manufacturers compete for B2B search visibility in a space where technical accuracy matters as much as keyword volume. Finance and wealth management practices need local trust signals—reviews, schema, and neighborhood-level optimization. UCI's presence brings a pipeline of talent and adjacent services that also need to be found online.
The master-planned layout means commercial districts are concentrated, but search behavior isn't. Buyers research from Tustin to Newport Beach. Engineers Google from home. Procurement teams compare vendors across Orange County before making contact. Your SEO strategy has to account for distributed intent, professional search patterns, and long buying cycles. We structure content and technical SEO around how Irvine's industries actually make decisions, not around generic local tactics.
MarketStra funds the operational budget: our strategists, technical SEO specialists, content producers, and reporting infrastructure. We don't ask you to pay a retainer or cover our team's costs upfront. Instead, we take a share of the revenue our work generates over 24 months. That structure keeps us focused on outcomes that matter—qualified traffic, conversions, and growth in organic revenue. You stay in control of your business and your brand. We handle execution, optimize continuously, and report on what's working. Because we're compensated through revenue share, we have to build systems that perform over the long term, not just check boxes on an audit. This is a partnership, not a vendor relationship. We only win if you do.
No. Our operating capital covers content production, technical optimization, and strategic outreach. You're not billed for those line items. We fund the team doing the work.
We track organic traffic, assisted conversions, and attributed revenue from the start. The revenue share is calculated on a trailing basis as results compound. We're in this for 24 months, so early lag is part of the model. Our incentive is to build momentum that lasts.
Yes. Most of our Irvine partners are B2B—biotech, medical devices, finance. We track pipeline contribution, not just ecommerce sales. If your CRM can attribute leads to organic search, we can structure reporting around that.
We've worked with everything from custom CMSs to locked-down enterprise platforms. If we can't make the necessary changes, we'll tell you upfront. Sometimes that means a migration is part of the roadmap. We fund the strategy either way.
Yes. If you operate in Irvine, Newport Beach, Tustin, or other OC markets, we build location-specific content and optimize for each service area. Local pack visibility is part of the base strategy, not an add-on.
Scout is free for founder-led businesses doing $500K+ with healthy margins.