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We fund the strategy, content, and technical work. You keep equity. Revenue share only.
Most SEO agreements in Huntington Beach ask for monthly retainers before you see a single ranking improvement. MarketStra works differently. We deploy operating capital into your business to fund the entire SEO program — strategy, content production, technical audits, local optimization, AI search positioning — and we take payment as a percentage of revenue over 24 months. If you don't grow, we don't get paid. This model works for founders who need serious organic visibility but don't want to pre-pay for a year of work that may or may not move the needle.
Huntington Beach has built a global reputation around surf culture, but the local economy runs deeper than boardshorts and wetsuits. Action sports brands headquartered here compete internationally. Apparel companies fight for attention in saturated digital markets. Tourism-dependent businesses near the pier need local search dominance during peak season and off-season stability. Health and fitness studios compete block by block. Construction firms bid on projects where the first page of Google often determines the shortlist.
SEO here isn't about generic keyword stuffing. It's about understanding how a surf brand's content strategy differs from a contractor's local service pages. It's knowing that seasonal traffic patterns matter when you're three blocks from the beach, and that your site architecture needs to support both transactional intent and brand storytelling. We've worked with businesses that get 60% of their revenue between May and September and others that depend on consistent year-round local search visibility. The technical work and content calendars reflect that reality.
MarketStra funds the operational cost of your SEO program. That means our team, the content writers, the technical audits, the schema implementation, the local citation work, the reporting infrastructure, and the AI search optimization that positions you for how people will find businesses in 2026. We cover it for 24 months. You don't write a check. Instead, we take an agreed percentage of revenue growth as our return. If the program works and you grow, we participate in that upside. If it doesn't, we don't extract fees while you're figuring it out. This isn't a grant or a loan. It's a capital partnership where we succeed only when you do. The 24-month window gives us time to build domain authority, earn backlinks, and let compounding content effects take hold without the pressure of justifying a retainer every 30 days.
We fund the SEO work — technical optimization, content creation, link building, local listings, and AI search positioning. If you run Google Ads or paid campaigns alongside organic, you fund that media spend. Our capital covers the people and systems executing the SEO strategy, not advertising budgets.
We build content calendars and technical roadmaps that account for your revenue curve. If you're tourism-dependent, we prioritize ranking improvements and local visibility ahead of peak season. If you're year-round, we focus on sustained growth. The 24-month window smooths out the peaks and lets us measure performance across full cycles, not just one summer.
You own everything. The content lives on your domain. The technical improvements are yours. The backlinks and authority stay with your site. After 24 months, you can take the program in-house, hire an agency on a traditional retainer, or keep running it with the infrastructure we built. We don't hold your rankings hostage.
Agencies charge monthly retainers whether or not you grow. We fund the operational cost of the program and take a percentage of revenue only when you generate it. We're not billing you for strategy decks and reporting meetings. We're a capital partner with skin in the game, not a vendor optimizing for contract renewals.
Yes. We've partnered with construction firms, health and fitness brands, apparel companies, and service businesses across Huntington Beach. The model works for any founder-led business where organic search can drive measurable revenue and where the founder is willing to share upside in exchange for eliminating upfront cost and aligning incentives around growth.
Scout is free for founder-led businesses doing $500K+ with healthy margins.