.png)
We deploy capital into your SEO operation. You pay from revenue, not equity or retainers.
Most Fullerton businesses know they need better organic visibility. Fewer have the budget to hire an agency for 18 months while rankings build. We're not an agency. MarketStra is a capital partner. We fund the SEO infrastructure — strategy, technical audits, content production, local optimization, AI search readiness — and take a share of the revenue it generates over 24 months. No upfront cost. No equity. You keep control.
Fullerton's economy runs on institutions and movement. Cal State Fullerton alone brings 40,000 students and hundreds of faculty into the city each semester. Healthcare systems serve the northeast corridor. Engineering firms and logistics operators occupy the industrial pockets near the 91. Downtown Fullerton has become a nightlife anchor for North Orange County, but most of those restaurants and bars rely on foot traffic and word-of-mouth, not search.
If you're in healthcare, higher ed services, engineering consulting, or local retail, organic search is how people find you before they know your name. A physical therapy clinic near Raymond Hill competes with chains in Brea and Placentia. A logistics company competes nationally. Both need visibility in the channels their prospects actually use. That's where SEO becomes infrastructure, not marketing.
We fund the operational costs: our team runs technical audits, builds content architecture, optimizes for local intent, and prepares your site for AI search engines like Perplexity and ChatGPT. You fund nothing upfront. Over 24 months, we take a share of the revenue that flows from improved rankings and organic traffic. If a prospect finds you through search and converts, we participate in that outcome. If rankings stall, we don't get paid. The model aligns us with growth, not billable hours.
This works for founder-led businesses doing $750K to $15M in revenue who want to own the asset we're building together. At the end of 24 months, the content, the technical foundation, and the rankings are yours.
We cover organic SEO only. Our capital funds the team, content, and technical work. If you want to run Google Ads alongside SEO, you fund that media spend separately. Many partners do both — we just don't fund the ad budget itself.
Local pack results can shift within 8 to 12 weeks if your Google Business Profile and citations are clean. Broader organic rankings typically take four to six months, longer in competitive verticals like healthcare or legal. We track weekly and report monthly.
We've worked with everything from WordPress to Shopify to custom Rails apps. If the platform allows us to control page speed, schema markup, and content structure, we can optimize it. If it doesn't, we'll tell you in the Scout diagnostic and recommend a migration plan.
No. We work with businesses serving Fullerton customers, whether you're based here or nearby. If your revenue comes from this market, local SEO matters. If you serve a national audience from a Fullerton office, we focus on broader organic visibility.
You own it. The content, the technical optimizations, the backlinks, the rankings — all yours. Some partners keep us on for ongoing work under a different arrangement. Others take it in-house. Either way, the asset stays with you.
Scout is free for founder-led businesses doing $500K+ with healthy margins.