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We fund the team, strategy, and execution. You fund media spend. Revenue share keeps us both accountable.
Most Costa Mesa businesses hire an SEO agency, pay a retainer, and hope for results. We don't work that way. MarketStra is a capital partner. We deploy operating capital to fund SEO execution—technical audits, content architecture, local rankings, AI search readiness—in exchange for a share of your revenue over 24 months. You keep full equity. We only win when you grow.
Costa Mesa sits at the intersection of retail, design, and action sports culture. South Coast Plaza alone generates billions in annual sales, while The LAB and The CAMP anchor a creative economy built on independent brands, skate apparel, and design studios. Restaurants compete for foot traffic from both locals and travelers. Creative services firms vie for clients from Irvine to Newport Beach.
SEO here isn't one-size-fits-all. A Segerstrom-adjacent restaurant needs hyper-local schema and review velocity. An action sports brand needs product pages optimized for visual search and brand queries. A design firm competes on thought leadership and portfolio discoverability. We built our approach around these realities, not generic playbooks.
MarketStra funds the operational costs: our SEO team, technical audits, content production, schema implementation, link development, AI search optimization, reporting infrastructure. You fund media spend—paid search, display, social ads if you run them. We share revenue over 24 months. No equity dilution. No recurring retainers.
We start with a Scout diagnostic. We audit your current SEO foundation, map technical debt, identify content gaps, and model realistic growth paths for your market. If we move forward, we deploy capital to execute the roadmap. Our incentives align because we earn only when your revenue grows. If rankings stall, we don't get paid. That keeps us focused on outcomes, not billable hours.
No. We fund the people and systems—our SEO team, content production, technical infrastructure. You fund media spend. If you run Google Ads or pay for sponsored placements, that's on your side. Our capital covers execution, not ad budgets.
We focus on local intent: Google Business Profile optimization, hyper-local content targeting neighborhood queries, review velocity, schema markup for hours and inventory. The goal is to show up when someone searches "[your category] near South Coast Plaza" or "best [product] Costa Mesa." We also optimize for voice and mobile, since most local searches happen on phones.
We've worked with everything from custom WordPress builds to Shopify to legacy e-commerce platforms. If the site has fundamental technical issues, we'll recommend a rebuild or migration as part of the roadmap. Our capital can cover that work if it's necessary for SEO performance. We don't force a platform—we start with what moves revenue.
Technical fixes and local optimizations often show movement within 60-90 days. Content and authority-building take longer—four to six months for competitive terms. We model expectations in the Scout phase based on your market, current state, and competitive landscape. No one hits page one overnight, but we're transparent about timelines.
Because it aligns our incentives. If your rankings don't improve, if traffic doesn't convert, if revenue doesn't grow—we don't get paid. A retainer gets paid whether the work delivers or not. Revenue share forces us to focus on what actually moves the business, not what looks good in a report.
Scout is free for founder-led businesses doing $500K+ with healthy margins.