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We fund your team and creative testing. You fund the ad budget. No retainer, no equity.
Most Santa Ana businesses run Meta ads the same way: pick an objective, write some copy, upload a few images, hit publish. A month later the leads dried up or cost too much. MarketStra partners differently. We deploy operating capital to fund the people, systems, and creative testing that turn Facebook and Instagram into reliable acquisition channels. You cover the media spend. We cover the team running it. When revenue grows, we share in that growth. If it doesn't, we don't get paid. That's the deal.
Santa Ana sits at the center of Orange County's logistics and civic infrastructure. You've got warehousing operations near the 55 and 5, legal firms clustered around the civic center, and a dense Latino retail corridor along Main and Fourth. The market here isn't one-size-fits-all. A third-party logistics provider targeting procurement managers needs different creative than a quinceañera venue chasing families in Artesia Pilar. Meta's platform handles that segmentation well if you actually use it—custom audiences by zip, language toggles, carousel ads that speak to specific buyer intent.
We've seen Santa Ana businesses waste budget on broad targeting and generic English-only creative when half their addressable market speaks Spanish at home. Or they run one static image for three months because no one internally has time to test variants. That's where capital solves the problem. Our team builds audience stacks, runs bilingual creative tests, and iterates weekly. You're not paying a retainer whether it works or not. You're sharing revenue only when the channel performs.
MarketStra funds the operational costs: our media buyer, the creative producer who makes static and video variants, the copywriter testing headlines in English and Spanish, the reporting analyst tracking CAC by audience segment. You fund the ad spend itself—what Facebook and Instagram charge to deliver impressions. This distinction matters. We're not an agency collecting a percentage of spend. We're a capital partner who profits only when your revenue grows. The contract runs 24 months. We take a share of incremental revenue tied to Meta performance. If lead volume or ROAS stalls, we don't collect. That structure keeps us focused on what moves the needle: better creative, tighter targeting, faster iteration cycles. You get a team without the fixed overhead. We get upside when it works.
No. You fund all media spend—what Meta charges to run your ads. We fund the people and systems: the media buyer, creative producer, copywriter, analyst. Our capital covers execution. Your capital covers distribution.
A significant portion of Santa Ana's market speaks Spanish at home. Running English-only ads leaves money on the table. We test creative in both languages, often finding that Spanish-language variants deliver lower CAC for certain verticals like retail or consumer services.
We start with your existing customer data—job titles, company size, location, purchase history—and build lookalikes and custom audiences from that. For Santa Ana businesses in logistics or legal, that might mean targeting procurement roles or mid-market companies within a 25-mile radius. We validate with small tests before scaling spend.
We don't get paid if revenue doesn't grow. That's the structure. If Meta underperforms relative to other channels or audience intent just isn't there, we'll tell you. The 24-month timeline gives us room to test, but we're not incentivized to keep running a channel that doesn't convert.
Most campaigns generate leads within the first two weeks. Whether those leads convert to revenue depends on your sales process. We track leading indicators—CTR, CPL, form submissions—early, but optimize for revenue over the full 24 months. Early traction usually shows within 60 days.
Scout is free for founder-led businesses doing $500K+ with healthy margins.