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We fund the team running your Facebook and Instagram campaigns. You fund the ad budget. Revenue-share partnership.
Most businesses in Orange spend months figuring out Meta Ads before they see real traction. Creative fatigue sets in, audience targeting gets stale, and the cost per lead climbs. We've run Advantage+ campaigns for companies across healthcare, higher ed recruitment, and professional services — the sectors that matter here. MarketStra doesn't charge agency fees. We deploy operating capital to fund the team running your campaigns, and we earn a percentage of revenue. Your media budget stays under your control. We align on outcomes because we're invested in what you actually sell.
Orange draws foot traffic to Old Towne for antiques and dining, but most revenue in this city happens off the plaza. St. Joseph Hospital anchors the healthcare corridor. Chapman brings over 10,000 students and runs year-round enrollment cycles. Professional services firms — legal, accounting, consulting — compete for clients across Orange County with tight margins and rising acquisition costs. The city's median household income sits above $100,000, which means purchasing power exists if you reach the right segments.
We've worked with medical practices targeting patient acquisition, higher ed programs testing creative for graduate enrollment, and service firms refining lead gen funnels. Meta's platform rewards iteration. The accounts that win here test multiple creatives weekly, segment audiences by behavior and intent, and use retargeting to convert consideration into appointments. That requires infrastructure most founders don't have time to build. We bring the team and capital to do it right.
MarketStra puts capital into your business to fund the Meta Ads operation: our strategist, creative production, campaign management, testing infrastructure, and reporting. You fund your ad spend — the budget that goes directly to Facebook and Instagram for impressions, clicks, and conversions. This is a 24-month partnership structured around revenue share. We don't take equity. We don't invoice monthly. We get paid when your campaigns produce measurable growth. That means our incentive is to build campaigns that scale efficiently, not to burn budget for vanity metrics. We run Advantage+ for top-funnel reach, manual campaigns for segmented targeting, and retargeting sequences for bottom-funnel conversion. You get transparency into what's working, and we adjust weekly based on performance data.
You do. MarketStra funds the team and infrastructure that runs your campaigns — strategy, creative, optimization, reporting. Your company funds the media spend that goes directly to Meta for ad delivery. We'll recommend budget levels based on your goals, but you control how much gets deployed each month.
We start with what's already working in your funnel, then test variations tailored to segments relevant here: prospective patients near St. Joseph, Chapman grad students, professional service buyers in South County. Creative testing is weekly. We kill underperformers fast and scale what converts. The strategy evolves based on real data, not assumptions.
Advantage+ uses Meta's automation to find converters across a broad audience. It's efficient for scale but offers less control. Manual campaigns let us target specific interests, behaviors, or lookalike audiences. We usually run both: Advantage+ for top-funnel reach, manual for precision targeting and retargeting. The mix depends on your customer acquisition model.
Initial campaigns go live within 30 days. You'll see lead flow or traffic within the first 60 days, but meaningful cost-per-acquisition improvements take three to four months as we optimize creative, audience fit, and funnel alignment. This is a 24-month partnership because durable growth on Meta requires sustained iteration, not one-off campaigns.
We adjust. That's why we're capital partners, not a traditional agency. If your CPA isn't hitting targets, we reallocate budget, test new creative angles, tighten audience parameters, or revisit your landing page experience. Our revenue share means we're incentivized to fix what's broken, not to keep billing you while performance lags.
Scout is free for founder-led businesses doing $500K+ with healthy margins.