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We deploy capital into your Facebook and Instagram strategy. You fund the media. We split revenue over 24 months.
Newport Beach runs on reputation and referral, but the next layer of growth lives on Meta. Whether you're a wealth advisor competing for HNW attention, a luxury hotel filling shoulder season, or a firm servicing yacht owners and second-home buyers, Facebook and Instagram offer targeting precision that most local businesses underuse. MarketStra partners with founder-led companies here by funding the operational cost of running Meta campaigns—creative, strategy, testing, account management. You fund the ad spend itself. We earn when you do, tied to a 24-month revenue share.
Newport Beach's median household income sits above $165,000, and the city's 85,000 residents skew older, affluent, and mobile. Fashion Island pulls traffic year-round. The harbor and Balboa Peninsula anchor leisure spending. Wealth management firms, legal practices, and real estate brokerages dominate the professional landscape, all competing for attention in a market where trust is earned slowly and word-of-mouth still carries weight.
Meta's platform allows you to segment by income, homeownership, life events, and interest layers that align with Newport's demographics—people who travel frequently, own property, engage with luxury brands, or follow financial content. That targeting matters when your average client is worth multiples of what you'd see in adjacent cities. But running Meta ads well requires constant creative testing, audience refinement, and budget allocation decisions. Most founders either don't have time or don't want to hire a full-time media buyer for what feels like a gamble.
MarketStra doesn't charge a retainer or pull from your ad budget. We deploy operating capital into your Meta Ads infrastructure: our team runs strategy, builds creative, manages campaigns, tests audiences, optimizes Advantage+ placements, handles retargeting sequences, and reports weekly. You fund the actual media spend—your Facebook and Instagram ad budget, paid directly to Meta. We take a percentage of the revenue those campaigns generate, structured as a 24-month agreement. If the campaigns don't drive revenue, we don't get paid beyond covering our baseline costs. This setup works for founders who see the value in paid social but don't want to risk hiring in-house or locking into long agency contracts with misaligned incentives. We're betting our capital that we can make Meta work in a market as competitive as Newport Beach.
No. You pay Meta directly for all ad costs. We fund the people and systems running the campaigns. Our revenue share comes from the sales or leads those ads generate, not from your media budget.
We track leads and attribute revenue over the full 24 months. If your average client takes six months to close, we're structured for that. The revenue share adjusts based on lifetime value, not immediate conversions.
We don't try to out-spend competitors with bigger budgets. We focus on creative differentiation, tighter audience targeting, and retargeting people who've already shown intent. Meta's algorithm rewards relevance, not just spend.
Yes. If your audience skews younger or more visual, we can isolate Instagram placements. We test cross-platform first, then allocate budget based on performance data.
We adjust targeting, creative, or placement strategy to keep cost-per-result in range. If the channel stops being viable, we'll tell you and pivot spend elsewhere. We don't keep burning budget for optics.
Scout is free for founder-led businesses doing $500K+ with healthy margins.