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Revenue-share Meta advertising for tech, biotech, and professional services. We fund the team running your campaigns.
Most Meta advertising partnerships ask for a retainer, manage your account for 90 days, then vanish when results plateau. We structure this differently. MarketStra deploys operating capital into founder-led businesses in Irvine — covering the full cost of our team, strategy, creative testing, and campaign infrastructure. You fund the media spend itself. We take a percentage of revenue over 24 months. If campaigns don't drive measurable growth, we don't get paid. It's that direct.
Irvine's economy runs on high-consideration decision cycles. A medical device manufacturer selling to hospitals doesn't close deals from a single carousel ad. A SaaS platform serving biotech labs needs multi-touch attribution and nurture sequences that actually understand buying committees. A wealth management firm targeting UCI alumni or Irvine Company executives can't rely on broad targeting and hope. Meta's Advantage+ campaigns can work here, but only when layered with proper creative testing, audience segmentation, and retargeting infrastructure that reflects how companies in this market actually buy.
We've worked with businesses across Irvine's tech corridor and University Research Park. The pattern is consistent: founders know their product, understand their customer, but lack the internal bandwidth to run structured Meta tests, analyze holdout groups, or build evergreen creative systems. That's the gap we fill. Our capital covers the team doing this work. Your ad budget funds the campaigns themselves.
MarketStra funds the operational side: our media buyers, creative strategists, landing page developers, reporting analysts, and the automation systems that connect Meta attribution to your CRM. We cover salaries, tools, testing infrastructure, and ongoing optimization. You fund the media spend — the actual ad budgets running on Facebook and Instagram. We don't touch that capital. Over 24 months, we earn revenue share tied to performance. If Meta isn't delivering qualified leads or customer acquisition at the unit economics you need, we don't hit our return. This eliminates the misaligned incentive problem common in traditional agency retainers. We're betting our own capital that Meta will work for your business in Irvine's competitive landscape.
You do. MarketStra covers the cost of our team, strategy, creative production, and reporting infrastructure. The actual ad spend running on Facebook and Instagram comes from your operating budget. We structure this transparently upfront so there's no confusion about capital allocation.
We track leads, but we also track pipeline contribution and closed revenue when you share CRM data. For B2B companies selling to biotech labs or enterprise clients, a single Meta-sourced lead might close six months later for $50K. We build attribution models that reflect that reality, not just last-click conversions.
Most of our Irvine partners do. We structure retargeting sequences and nurture funnels that stay engaged with prospects over months, not days. Meta's pixel data and your CRM become the system that keeps deals moving. Our 24-month partnership timeline matches that reality.
We partner with founder-led companies that have product-market fit and existing revenue. If you're pre-revenue or still iterating on core positioning, Meta ads typically aren't the right lever yet. But if you're doing $500K+ annually and need a scalable acquisition channel, this model works.
We're not an agency. We're a capital partner. Agencies charge retainers regardless of results. We deploy operating capital and earn revenue share. If Meta doesn't perform, we lose our investment. That changes how we prioritize, test, and optimize. We're structurally aligned with your growth, not your monthly budget.
Scout is free for founder-led businesses doing $500K+ with healthy margins.