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Capital-backed Facebook and Instagram campaigns for brands that sell coastal lifestyle, athletic gear, and hospitality.
Huntington Beach companies selling surfboards, fitness programs, apparel, and tourism experiences face a crowded Meta feed. Local intent, creative refresh rates, and audience segmentation determine whether you stay visible or get scrolled past. We're MarketStra, a capital partner that funds the team, creative testing, and campaign infrastructure for Meta advertising. You fund the ad budget itself. We earn revenue share over 24 months when campaigns drive measurable growth.
Huntington Beach's economy runs on action sports brands, apparel companies, health and fitness studios, tourism operators, and construction firms serving coastal development. Many of these businesses rely on visual storytelling—product demos, lifestyle content, UGC from athletes or travelers—to compete on Facebook and Instagram. A wetsuit brand competes against national outdoor retailers. A boutique hotel competes with vacation rental aggregators. A personal training studio competes with franchise gyms and app-based programs.
Meta's advantage is targeting granularity. We can reach surfers planning a trip to the US Open, parents enrolling kids in surf camps, or SoCal residents searching for fitness classes near the pier. Creative rotation matters here. The same carousel ad stops working after two weeks. Advantage+ campaigns need ongoing feed from new angles, user testimonials, or seasonal hooks. We've seen Huntington Beach brands succeed when they treat Meta as a creative endurance test, not a set-it-and-forget-it channel.
MarketStra deploys operating capital to cover our team's work: account structure, audience builds, creative testing, Advantage+ campaign optimization, retargeting sequences, and monthly reporting. You fund the media spend—the daily budgets that Meta charges for impressions and clicks. We don't take equity or charge monthly retainers. Instead, we earn a percentage of incremental revenue generated over 24 months. If campaigns don't produce measurable growth, we don't get paid beyond our initial capital recovery. This structure works for Huntington Beach founders who want experienced execution without upfront agency fees, and who are confident their product or service can convert traffic once the right audience sees it.
We fund the execution—our team, creative production, campaign management, reporting. You fund the media spend that Facebook and Instagram charge. We make this distinction clear because many Huntington Beach founders assume capital partners cover ad budgets. We don't. Our capital goes toward the people and infrastructure running your campaigns.
We produce new static and video creative as part of the operational scope. If you have product photography, lifestyle footage, or customer testimonials, we'll optimize those. If you don't, we'll coordinate shoots or source UGC. Creative refresh is built into the 24-month model because Meta performance degrades without it.
We use UTM tracking, Meta's Conversions API, and platform attribution to isolate traffic and revenue from Meta campaigns. If you also run Google Ads, email, or organic social, we distinguish which conversions came from our scope. Revenue share applies only to incremental growth we can attribute to the Meta channel.
Yes. We adjust campaign pacing around your high season—spring and summer for most Huntington Beach tourism operators. Retargeting keeps past visitors engaged during off-peak months. We track bookings and reservation value, not just site traffic, so revenue share reflects actual business outcomes.
Google captures existing intent. Meta creates it. If someone searches "buy surfboard Huntington Beach," Google Ads works. If they follow surf content but haven't decided to buy, Meta's visual targeting and lookalike audiences can bring them into your funnel. We use both channels for different stages, but Meta often drives higher lifetime value through brand discovery.
Scout is free for founder-led businesses doing $500K+ with healthy margins.