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We cover the team, strategy, and creative testing. You cover ad spend. Revenue share keeps us aligned.
Most Costa Mesa founders running Meta Ads end up doing three jobs at once: creative director, campaign manager, and finance analyst. It works until it doesn't. We built a partnership model that splits the work without splitting ownership. MarketStra funds the operational side—our team, creative testing, account structure, reporting. You fund the media spend itself. We take revenue share over 24 months, so the better your campaigns perform, the better we both do.
Costa Mesa sits at the center of Southern California's retail and lifestyle economy. South Coast Plaza alone pulls millions of visitors annually, but most local businesses—whether you're running a restaurant near The LAB, a boutique apparel line descended from the city's action sports roots, or a creative studio serving OC brands—are competing for attention in crowded feeds. Meta's algorithm rewards testing velocity and creative refresh cycles. That's hard to sustain when you're also managing vendor relationships, inventory, or client work.
We've worked with founders in Costa Mesa's design and hospitality sectors who were spending $8K–$15K monthly on Meta but lacked the bandwidth to test new ad formats or segment audiences beyond broad targeting. The platform moved faster than their internal capacity. Our model gives you a dedicated team that treats your ad account like their only account, because our returns depend on yours.
MarketStra deploys operating capital to fund our team's work—media buying, creative testing, Advantage+ configuration, audience segmentation, retargeting sequences, reporting. You fund the ad budget itself: every dollar spent on Facebook and Instagram comes from your account. We don't touch media spend. Over 24 months, we take a percentage of revenue growth directly attributable to Meta campaigns. If a tested creative drives a 22% lift in ROAS, we both benefit. If an audience segment underperforms, we pivot fast because we're not billing hours. This works well for Costa Mesa founders in retail and hospitality where margins are thin and every campaign dollar needs to work.
No. We fund the team and infrastructure—strategy, creative production, campaign management, reporting. You fund the ad spend itself. Every dollar that goes to Facebook or Instagram comes from your budget. We share in revenue growth, not media spend.
We typically partner with founders spending $5K–$20K monthly on Meta. Below that threshold, testing velocity slows down. Above it, the model scales well. If you're in Costa Mesa retail or hospitality and your current spend fluctuates seasonally, we structure around your revenue cycles.
We produce new static ads, short-form video, and carousel concepts as part of the operational scope. If you have existing brand guidelines or product photography, we adapt them. If not, we build a testing framework from scratch. Creative refresh is continuous, not a one-time project.
We use UTM parameters, platform-level conversion tracking, and holdout testing where appropriate. If you're running Google Ads or email concurrently, we isolate Meta's incremental contribution. Reporting is weekly, with monthly deep-dives into attribution and audience overlap.
The revenue share term ends. You keep all systems, creative libraries, and audience segments we built. Many founders extend on different terms or transition to internal management. We don't lock you into perpetual contracts.
Scout is free for founder-led businesses doing $500K+ with healthy margins.