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We cover the team. You cover ad spend. Revenue share keeps us accountable over 24 months.
Most Google Ads agencies in Santa Ana charge a monthly retainer whether your campaigns perform or not. We don't charge upfront fees. MarketStra deploys operating capital to fund the team managing your Search, Shopping, Performance Max, and remarketing campaigns. You fund your media budget. We take a percentage of the revenue those campaigns generate. If the ads don't produce measurable growth, we don't get paid. That alignment matters when you're competing in logistics bidding wars, trying to reach bilingual shoppers, or getting found by businesses that need legal or civic services downtown.
Santa Ana sits at the center of Orange County's economy, but it's not the coastal tech scene or the master-planned suburbs. You've got freight forwarders and third-party logistics operators near the 55 and the 5. You've got manufacturers making medical devices, aerospace components, and food products in the industrial corridors. You've got the civic center pulling in legal firms, title companies, and consultancies. And you've got a massive Latino consumer base that shops differently, searches differently, and responds to creative that reflects their language and context.
Google Ads campaigns here need to account for competition from Irvine and Anaheim while staying relevant to Santa Ana's actual demographics. A Spanish-language Shopping campaign for a quinceañera dress shop requires different bid strategies and creative than a Performance Max campaign for a logistics broker. Local Services Ads work well for HVAC, plumbing, and legal if you're actually licensed in OC and can respond fast. The mistake most operators make is running generic Southern California targeting and wondering why cost-per-acquisition stays high while conversion quality stays low.
We fund the people and systems running your Google Ads campaigns. That means the strategist auditing your account structure, the analyst building audiences and optimizing bids, the copywriter testing ad variants, the developer implementing conversion tracking, and the account manager who keeps everything on pace. You fund your media spend — the budget that Google charges when someone clicks your ad. We don't touch that capital. Over 24 months, we take a share of the revenue your campaigns generate. If a Performance Max campaign for a Santa Ana-based logistics company drives $400K in new contracts, we get paid from that revenue. If Search ads for a family law firm produce ten qualified consultations a month, we earn when those consultations turn into retained clients. The model only works if the campaigns work, so we're not incentivized to waste your media budget on broad match keywords and inflated impression counts.
We cover the team. You cover the ad spend. Our capital funds the strategist, analyst, copywriter, developer, and account manager working on your campaigns. When you allocate $8K a month to Google Ads, that money goes to Google for clicks. We don't take a cut of the media budget. We earn a percentage of the revenue those clicks generate.
We build separate campaigns when language intent is clear. A quinceañera supplier gets Spanish-language Search and Shopping ads with landing pages in Spanish. A logistics broker serving corporate clients might run English-only Search but use bilingual display remarketing if the buying committee includes Spanish-dominant decision makers. We test, measure conversion rates by language, and allocate budget accordingly. No assumptions.
We geo-target based on where your customers are, not where your office is. If you're a legal firm in the civic center but 60% of clients come from Anaheim, Irvine, and Garden Grove, we'll bid higher in those cities and write ad copy that speaks to county-wide service. If you're a retailer with foot traffic concentrated in Santa Ana, we tighten the radius and increase budget during peak shopping hours. Geography follows revenue, not ego.
Search campaigns can produce calls and form fills within the first two weeks if your offer is clear and your landing pages don't repel mobile traffic. Shopping and Performance Max take four to eight weeks to gather signal and stabilize. Local Services Ads depend on how fast you can accumulate reviews and respond to requests. If you're in logistics or legal, expect a longer sales cycle — the click happens fast, but the contract might close 60-90 days later. We optimize for pipeline, not just immediate conversions.
You own the account, the conversion tracking, the audience lists, and all historical data. If you want to keep working together on a new rev-share term, we can. If you want to bring it in-house or hand it to another team, you can do that. We don't lock the account or hold data hostage. The infrastructure we built is yours.
Scout is free for founder-led businesses doing $500K+ with healthy margins.