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We cover your PPC team and infrastructure. You cover the ad budget. No upfront fees, no retainers.
Most Google Ads help in Orange comes as a retainer or percentage of spend. You pay whether results show up or not. MarketStra works differently. We deploy operating capital to fund the team running your campaigns—strategy, account buildout, daily optimization, creative testing, reporting. You fund the actual media spend on Google. We earn a share of the revenue those campaigns generate. If performance stalls, we don't collect. It's a 24-month partnership built for founders who'd rather align on outcomes than negotiate agency invoices.
Orange has a commerce profile that's harder to pin down than neighboring cities. You've got the Chapman University ecosystem—students, faculty housing, hospitality around campus. Old Towne pulls weekend antique shoppers and event traffic. St. Joseph Hospital anchors healthcare employment and drives related service demand. Then there's a layer of professional services—attorneys, financial advisors, consultants—competing in overlapping local search terms. It's not a single-industry town, which makes Google Ads both more necessary and more cluttered.
If you're in healthcare staffing, higher ed services, or retail with foot traffic, your search campaigns need to parse intent carefully. Someone searching "Orange hospital jobs" is different from "St. Joseph nurse recruiter." Shopping feeds matter for antiques and gifts. Local Service Ads work for contractors and home service providers near the plaza. Performance Max can scale beyond Orange into Anaheim and Santa Ana, but only if the feed and audience signals are clean. Most campaigns we see here suffer from geographic overbid or vague keyword grouping. The margin for waste is real when you're spending your own money on clicks.
We fund the operational cost of running your Google Ads campaigns. That's our strategist, account manager, creative production, landing page iteration, bid automation, and reporting infrastructure. It typically runs $8,000 to $14,000 a month depending on account complexity and creative needs. You fund the media spend—the budget that goes to Google for Search, Shopping, Performance Max, and remarketing impressions. We don't touch that budget. You control it, you approve increases, you see exactly where it goes. Our return comes from a percentage of the revenue your campaigns generate, paid monthly. If we're not driving profitable growth, we don't collect. The partnership runs 24 months. We build for scale, not quick tests. That time horizon lets us properly season Shopping feeds, layer audience data, and optimize for customer lifetime value instead of surface-level CPA.
You do. MarketStra funds the team and infrastructure that runs your campaigns—our people, tools, creative production, optimization work. The media spend that goes to Google comes from your budget. We help you set that budget intelligently, but we never manage it on your behalf without full visibility and your approval.
We earn revenue share only when campaigns generate revenue. If performance lags, we don't collect. That means we're incentivized to iterate quickly—test new ad copy, adjust bid strategies, refine audience segments, fix conversion tracking if it's broken. The 24-month scope gives us room to optimize beyond the learning phase that kills most PPC experiments.
It depends on the unit economics. If your average customer value is high—legal services, healthcare staffing, B2B consulting—we can make smaller budgets work because each conversion carries weight. If you're in lower-margin retail or hospitality, we'd likely need at least $4,000 a month in media spend to generate enough volume for meaningful optimization. We'll assess fit during the Scout diagnostic.
Yes. Local campaigns with location extensions, call ads, and geo-targeted Search work well for restaurants, retail, and services near campus or the plaza. We'd also look at Performance Max with store visit goals if you have Google Business Profile data. The key is making sure your campaigns reflect actual customer behavior—students search differently than weekend antique shoppers, and your ad copy should acknowledge that.
It's a structured discovery, not a sales pitch. We audit your current Google Ads account if you have one, review your site conversion flow, assess product margins and customer lifetime value, and map out a realistic growth model. You'll see projected spend, expected contribution margin, and where we'd focus in months 1-6. If the math doesn't work or the fit isn't there, we'll tell you. No obligation either direction.
Scout is free for founder-led businesses doing $500K+ with healthy margins.