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We deploy capital into your search, shopping, and remarketing campaigns. You cover ad spend. We split revenue growth.
Most Newport Beach businesses treat Google Ads like a utility bill — pay an agency monthly, hope for leads, repeat. We rebuilt the model. MarketStra is a capital partner, not an agency. We fund the team, strategy, and infrastructure running your campaigns. You fund the media budget itself. Instead of retainers, we earn a share of incremental revenue over 24 months. If your Google Ads don't grow revenue, we don't get paid. It's that direct.
Newport Beach runs on discretionary spending and high-consideration decisions. Wealth management firms compete for HNW prospects searching "financial advisor Newport Beach" or "estate planning Orange County." Luxury hotels near Fashion Island bid on "Newport Beach waterfront hotel" during wedding season and summer harbor traffic. Real estate brokerages chase "homes for sale Balboa Peninsula" and "Corona del Mar luxury real estate" against competitors with seven-figure ad budgets. Boating services, marinas, and yacht brokerages target searchers looking for slip rentals, maintenance, or charter experiences along the coast.
Google Ads in this market means precision. We build campaigns around search intent, not broad demo targeting. For wealth managers, that's dynamic RSAs testing different value props against queries like "fiduciary financial planner" or "retirement income strategy." For hospitality, it's Performance Max feeding property imagery and offer extensions into Discovery and YouTube placements. Real estate gets hyper-local Shopping campaigns for high-end listings and remarketing sequences that follow site visitors across devices. Legal services use LSAs to show up in the local pack with verified reviews and direct booking flows.
We deploy operating capital into your Google Ads function. That covers our strategist, our copywriters, our bid management systems, landing page optimization, conversion tracking infrastructure, and monthly reporting. You fund the media budget — what you spend on clicks, impressions, and conversions inside Google's platform. We don't touch that spend. Our capital pays for the people and systems running the campaigns. In return, we take a percentage of the revenue growth we help generate, tracked over 24 months. If a wealth management firm grows AUM from paid search leads, we share in that lift. If a hotel increases direct bookings through Search and Performance Max, we participate in that revenue. You stay in control of budget, messaging, and brand. We just remove the friction of paying an agency upfront when results are still uncertain.
We fund the team, strategy, account management, creative production, and optimization infrastructure. You fund the media spend — the budget that buys clicks and impressions inside Google Ads. Our capital pays for the operational layer; your budget pays Google directly.
We tie leads to outcomes using CRM integration and offline conversion tracking. If a paid search lead becomes a client and generates advisory fees, that revenue gets attributed back to the campaign. We measure incrementality over 24 months, not month-to-month swings, so seasonal lag or long sales cycles don't distort the model.
We don't compete on price or pitch against incumbents. If your current setup works, keep it. If you're paying retainers without clear revenue growth or you want to scale without more upfront spend, we're a different structure. Some founders bring us in to run a parallel test campaign; others replace the agency entirely once they see how capital partnership changes the incentive layer.
Yes. We build campaigns with radius targeting, ZIP-level bidding, and location-specific ad copy. For real estate or hospitality, that means separate ad groups for Balboa Peninsula, Corona del Mar, and Lido Isle with creative and landing pages tailored to each micro-market's price point and buyer intent.
Search campaigns typically generate leads within the first 30 days if the account structure and conversion tracking are clean. Performance Max and Display take longer — 60 to 90 days — because they rely on audience learning and feed optimization. Remarketing kicks in once there's site traffic to retarget, usually by month two or three.
Scout is free for founder-led businesses doing $500K+ with healthy margins.