Irvine's economy runs on precision. Biotech firms in the Irvine Spectrum need lead gen that speaks to procurement officers and lab directors, not broad consumer demos. Medical device companies require Shopping campaigns that route high-intent searches to spec sheets and compliance pages. SaaS platforms serving finance or education verticals need Search campaigns that separate tire-kickers from qualified trials. The median household income here is $108k, but B2B is the real story—UCI spins out startups, the tech corridor houses enterprise software teams, and the school districts attract families who research every purchase.

We've worked with founders in master-planned environments before. The competition is sharp. Your Google Ads can't rely on generic targeting. Performance Max works when the feed is clean and the audience signals reflect real customer behavior. Local Services Ads matter for contractors and healthcare providers navigating a market where reputation and speed both drive conversions. Remarketing has to be timed to longer B2B sales cycles, not impulse buys.

Do you cover the Google Ads budget, or just the team running it?

We fund the team. You fund the ad budget. Our capital pays for strategy, account management, creative, and reporting. When you spend $10k on Google Ads, that $10k comes from your bank account. We cover the $4k–$8k/month it would normally cost to hire or contract the people managing those campaigns. You're not paying us a retainer. We take revenue share after the campaigns produce results.

How do you track revenue from Google Ads in a B2B sales cycle?

We set up conversion tracking at multiple stages: form fills, demo bookings, trial starts, then closed deals. For longer cycles common in biotech or medtech, we use CRM integration to attribute revenue back to the original ad click. If a lead converts 90 days later, we still count it. The 24-month term gives us room to capture deals that don't close in the first quarter.

What if our product has a technical buying process?

Most of our Irvine partners sell to engineers, lab managers, finance teams, or IT departments. We write ad copy and build landing pages that respect that. No fluff. Spec-driven headlines, comparison tables, case studies in the remarketing flow. If your buyer needs a whitepaper before a demo, we build that into the funnel. If they want pricing upfront, we test it. The structure adapts to how your market actually buys.

Can we run Google Ads alongside other channels?

Yes. We often layer Google Ads with LinkedIn for enterprise outreach, or Meta for retargeting lookalikes of your CRM list. The revenue share applies to the blended result. If Google Ads drives 60% of conversions and LinkedIn drives 40%, we don't split hairs. We're invested in the total growth, not individual channel credit.

What happens if the campaigns don't hit targets in the first six months?

We keep running. The 24-month term exists because not every market converts in Q1. If search volume is seasonal, or your sales team needs time to close pipeline, we adjust bids and test new ad groups. We don't pull out early. The revenue share means we only win if you do, so we stay committed to finding what works. If by month 12 the numbers still aren't moving, we'll have a candid conversation about market fit, but that's rare once targeting is dialed in.