.png)
We fund the campaign infrastructure. You fund the media. Revenue share over 24 months.
Running profitable Google Ads in Huntington Beach means understanding search intent from tourists booking surf lessons and locals looking for contractors, apparel drops from action sports brands, and seasonal demand swings tied to the US Open and summer tourism. Most agencies charge retainers whether your campaigns work or not. We deploy capital into the team, strategy, and infrastructure that runs your campaigns. You cover the ad spend. We earn when you earn.
Huntington Beach supports a weird mix of businesses. Action sports brands headquartered here compete globally but sell locally at the pier. Apparel companies ride seasonal waves tied to surf culture and event calendars. Health and fitness studios pull from a population that actually uses the beach year-round. Construction and home services companies work in a market where median household income sits above $105k and homeowners expect quality.
Search behavior here splits cleanly. Tourists search "surf lessons Huntington Beach" and "pier restaurants" with high urgency and loose budgets. Locals search "roofers near me" and "crossfit HB" with more skepticism and price sensitivity. Your Google Ads structure needs to reflect that. Campaigns that work in Newport or Costa Mesa don't automatically translate. The pier district drives foot traffic. The residential blocks inland drive service calls. We build account architectures that map to how this city actually buys.
MarketStra funds the operational cost of running your Google Ads: our team, account structure, bid strategy, creative testing, landing page coordination, tracking setup, and reporting. You fund the media spend itself—your daily budgets across Search, Shopping, Performance Max, remarketing, and Local Services Ads if applicable. We don't take a percentage of ad spend. We take a percentage of revenue generated over 24 months. If the campaigns don't drive profitable growth, we don't get paid. That structure forces us to care about contribution margin, not just clicks or conversions. We're incentivized to kill underperforming campaigns, tighten attribution, and focus spend where it actually works in Huntington Beach's seasonal and geographic quirks.
We fund the team and infrastructure that runs your campaigns. You fund the actual ad spend—your daily budgets on Google. We don't take a cut of media spend. We earn a percentage of the revenue those campaigns generate over 24 months.
We build separate campaign structures for high-intent tourist searches versus year-round local demand. Budget shifts month-to-month. During the Open, we lean into event-related keywords and geo-targeted remarketing. Off-season, we focus on local service calls and repeat customer acquisition. The account architecture is designed to flex.
Shopping and Performance Max feeds get updated as your catalog changes. New product drops get their own campaign tests. If you're an apparel or action sports brand with seasonal releases, we treat each launch as a discrete campaign experiment with its own budget and success metrics. You're not locked into a static setup for 24 months.
Geo-targeting by radius and zip, different ad copy for different intent signals, and landing page variants based on search query. A tourist searching "things to do Huntington Beach" sees different creative than a homeowner searching "bathroom remodel HB." We track conversions separately so we know which campaigns drive which type of revenue.
If the channel isn't profitable by month six, we either pivot the account structure or shift capital to a different acquisition channel. We're not married to Google Ads. We're married to revenue growth. The 24-month partnership doesn't mean we run the same campaigns for two years regardless of performance.
Scout is free for founder-led businesses doing $500K+ with healthy margins.