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We cover campaign infrastructure and management. You control ad spend. Built for founders who want growth without upfront agency fees.
Running Google Ads in Fullerton means competing against Cal State Fullerton's sprawl of local services, healthcare networks along Raymond Hill, and logistics operators near the rail depot. Search intent here splits between students looking for quick solutions and established residents with higher household income. We structure Search, Shopping, Performance Max, and Local Services Ads to match how people in this market actually buy—and we do it on a revenue-share basis, so there's no retainer holding you back before you see results.
Fullerton's downtown pulls nightlife traffic, but daytime search volume leans toward healthcare appointments, engineering supply chains, and retail near the historic corridor. The Cal State campus adds 40,000 students whose search behavior skews mobile-first and price-sensitive. If you're serving families in the Sunny Hills or Raymond Hill neighborhoods, your audience has different intent than someone targeting the rental market around campus.
Google Shopping works for local retail competing with chain stores on Harbor Boulevard. Performance Max picks up remarketing and discovery inventory when someone's comparing options across Brea, Placentia, or Anaheim. Local Services Ads matter for contractors, HVAC, and home health providers trying to rank above the call-center aggregators. We set bids and audience signals based on Fullerton's ZIP-level income distribution and competitive density, not generic Orange County averages.
MarketStra deploys capital to cover campaign infrastructure: our team runs strategy, builds ad groups, writes copy, manages bidding, handles conversion tracking, and produces monthly reporting. You fund the media spend—the actual Google Ads budget that buys clicks and impressions. We take a percentage of the revenue those campaigns generate over 24 months, so we only win when the ads deliver measurable growth.
This isn't a consulting engagement. We're running the campaigns as an extension of your team, and our incentive is tied directly to topline performance. If you're a healthcare practice, engineering distributor, or retail operator in Fullerton, that alignment matters more than a flat monthly retainer that doesn't care whether your cost-per-acquisition improves.
No. We fund the people and systems running your campaigns—strategy, copywriting, bid management, tracking, reporting. You fund the ad spend that buys clicks. Our revenue share is based on what those clicks generate, so we're motivated to make every dollar of your media budget work harder.
We use location targeting at the ZIP and radius level, layered with audience signals based on household income and proximity to your physical location or service area. If you only serve Fullerton and adjacent cities like Brea or Placentia, we exclude the rest of the county. If you want Cal State students, we adjust bids and ad copy to match that intent separately from family households on Raymond Hill.
Search captures high-intent queries when someone types your service plus Fullerton. Shopping works if you have product inventory and local pickup. Performance Max automates across Search, Display, YouTube, and Gmail—it's useful for remarketing and discovery, but less transparent. We usually start with Search for control, layer in Shopping if applicable, then add Performance Max once we have conversion data to feed the algorithm. Not every campaign type makes sense on day one.
Conversion tracking and initial campaign structure take two weeks. Meaningful click and lead volume usually surfaces within 30 days. Cost-per-acquisition improvement happens over 90 to 120 days as we refine audiences, negative keywords, and bidding. Our 24-month partnership is built around compounding those gains, not quick fixes that spike for a month then flatten.
We adjust bids and budget pacing around your calendar. Retail around the holidays, tax prep in Q1, HVAC in summer, student housing before fall semester—whatever your pattern, we don't run static campaigns year-round and hope for the best. Seasonal strategy is part of the operating plan we fund, and it's reflected in how we forecast revenue share.
Scout is free for founder-led businesses doing $500K+ with healthy margins.