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We fund the team running your campaigns. You fund the media. Revenue-share model, 24-month partnership.
Most Costa Mesa businesses hiring for Google Ads face the same problem: good search traffic exists, but building an in-house team or agency retainer drains cash before you prove the channel. MarketStra eliminates that gap. We deploy operating capital to fund your Google Ads infrastructure — strategists, account managers, creative, reporting systems — while you control the ad budget. We take a share of revenue, which means we don't get paid unless the campaigns drive actual sales.
Costa Mesa sits at the center of Orange County retail and creative services. South Coast Plaza alone generates billions in annual sales, and The LAB and The CAMP anchor independent retail and lifestyle brands. The city's mix of high-income shoppers,Action Sports Hall of Fame heritage, and design-forward companies creates unusual demand density. If you're in apparel, home goods, dining, or creative B2B, your ideal customer is already searching. They're comparing options. The question is whether your Google Ads presence matches the intent.
We've worked with brands in action sports apparel and design services here. The pattern is consistent: search volume exists, but most founders either underspend on structure or overspend on agencies that prioritize retainer stability over performance. Shopping campaigns for retail, Local Services Ads for home services, Performance Max for lead gen — these all work in Costa Mesa if you fund the media and someone competent manages the infrastructure. That's the piece we cover.
MarketStra funds the operational cost of running your Google Ads program. That includes account strategy, campaign buildout, keyword research, negative list management, creative testing, bid optimization, conversion tracking, and monthly reporting. You fund the ad spend itself — the budget that goes to Google for clicks, impressions, and conversions. We don't touch media dollars. Our capital covers the people and systems running the campaigns. In return, we take a percentage of revenue generated through the channel over 24 months. If the campaigns don't produce revenue, we don't get paid. This aligns us with your growth, not a monthly retainer. You keep control of ad budgets and can scale or pause media as cash flow dictates. We stay focused on efficiency and return.
You do. MarketStra funds the team and infrastructure running the campaigns. You control and fund the media spend that goes directly to Google. We never touch ad dollars.
We focus on ROAS and contribution margin, not vanity metrics. If a campaign can't hit positive unit economics after media cost and our revenue share, we adjust targeting or pause it. We're not incentivized to spend your budget poorly.
Both. Local Services Ads and geo-targeted Search work well for service businesses. Shopping and Performance Max work for product brands. We've deployed both models here.
Search campaigns typically show directional results within 45 days. Shopping and Performance Max need 60–90 days for Google's algorithms to stabilize. We report monthly and adjust based on actual conversion data.
The revenue share ends. You own all campaign infrastructure, audiences, creative, and historical data. You can bring it in-house, hire an agency, or negotiate an extension with us.
Scout is free for founder-led businesses doing $500K+ with healthy margins.