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We fund campaign management and optimization. You fund the ad budget. Revenue share keeps us focused on what works.
Microsoft Advertising reaches a different slice of the market than Google—older, higher income, B2B-heavy. In Santa Ana, where you've got logistics coordinators searching for freight software at their desks and attorneys researching case management tools between court dates, Bing's audience skews professional. We run Bing Ads campaigns for Santa Ana companies that want access to this channel without hiring a full-time specialist. MarketStra funds the team managing your campaigns. You fund the ad spend itself. We take a percentage of revenue over 24 months, so we only win if the channel performs.
Santa Ana sits at the administrative center of Orange County. The Civic Center draws legal firms, municipal contractors, and professional services—all audiences that show up disproportionately in Bing search data. North of downtown, industrial corridors around Bristol and Main handle warehousing, logistics coordination, and light manufacturing. These aren't impulse buyers. They're researching vendors during business hours on desktop machines, often using Edge and Bing as defaults in corporate environments.
The city's Latino-majority population also represents a growing segment of business ownership—retail, food service, construction trades. Bing's integration with LinkedIn Ads lets us layer audience targeting in ways Google can't match. We can reach procurement managers at logistics firms or target business owners in specific SIC codes, then retarget them across the Microsoft network. For Santa Ana companies selling B2B or serving professional buyers, that's leverage worth testing.
MarketStra deploys operating capital to fund campaign management, account structure, audience research, creative testing, and reporting infrastructure. You fund the monthly ad budget that Microsoft bills—search spend, Shopping campaigns, LinkedIn audience layers. We don't touch your media dollars. Over 24 months, we take a share of revenue generated through the channel. If Bing Ads don't produce measurable return, we don't get paid beyond covering our direct costs. This model works for Santa Ana businesses that see the strategic value in Bing's audience but don't want to staff it internally or pay a retainer to an agency with no downside risk. We're incentivized to optimize for revenue, not just clicks or impressions.
You don't replace Google. You add Bing as a second channel to reach professionals who default to Microsoft tools—common in legal, government contracting, and corporate logistics. Bing's audience skews older and higher-income. In Santa Ana's civic and industrial economy, that's often your buyer.
You do. MarketStra funds the team managing campaigns, building audiences, writing ad copy, optimizing bids. Microsoft bills you directly for the media spend. We take revenue share on what the campaigns generate, so our incentive is to make your budget work harder.
Yes. Microsoft's import tool pulls over campaign structure, keywords, ad copy, and extensions. We refine from there because Bing's auction behaves differently—often lower competition, different match type behavior. It's not copy-paste, but it's faster than building from zero.
Depends on deal complexity and sales cycle. Local service businesses sometimes see leads in the first week. B2B logistics or legal services might take 60-90 days to close a deal sourced from Bing search. We track leading indicators—click quality, conversion rate, cost per lead—monthly while waiting for revenue to materialize.
We agree on a percentage of revenue generated through Bing Ads. That revenue gets tracked via conversion pixels, CRM integration, or manual reporting depending on your infrastructure. The 24-month term lets us optimize past the initial learning phase and into sustained performance. If the channel doesn't pull its weight, you're not locked into a retainer with no accountability.
Scout is free for founder-led businesses doing $500K+ with healthy margins.