.png)
We fund the team running your Microsoft Advertising campaigns. You fund the ad budget. Revenue share keeps us focused on results.
Most Orange businesses never touch Bing Ads. They assume Google covers the search market. But if you're competing for Chapman students, families near Old Towne, or referring physicians at St. Joseph, you're missing a channel where CPCs run 30–40% lower and audience overlap with Google is under 60%. Microsoft's LinkedIn profile targeting matters when you're reaching professionals in healthcare admin, university development, or the estate planning crowd browsing antiques on weekends. We fund the team that builds and optimizes your Bing campaigns. You fund the ad spend itself. Revenue share over 24 months means we only win when your campaigns drive margin.
Orange sits between the college town energy of Chapman and the heritage tourism draw of Old Towne's plaza. The median household income of $105,000 supports a professional services sector—estate attorneys, wealth advisors, specialists treating university faculty—and a retail layer built on antiques, home goods, and boutique dining. St. Joseph Hospital anchors healthcare employment and generates referral volume for outpatient imaging, physical therapy, and durable medical equipment suppliers.
Bing Ads works here because the user base skews older, more suburban, higher income. That aligns with families shopping private schools near Chapman, professionals searching for fiduciary advisors on a desktop during work hours, and retirees looking for estate sales or restoration services in Old Towne. Microsoft's audience network also surfaces ads across MSN and Outlook—environments where Orange's professional class actually spends time. Import your existing Google Ads structure, layer in LinkedIn job title or employer targeting, and you're reaching decision-makers Google often misses.
MarketStra deploys capital to fund our team: the strategist who imports and refines your Google campaigns for Bing's auction dynamics, the specialist managing LinkedIn profile layers and dayparting for Chapman events, the analyst running incremental lift tests against your Google spend. You fund the Microsoft Advertising budget—every click, every impression. We take a percentage of the revenue those clicks generate, paid monthly over 24 months. If a campaign targeting healthcare administrators near St. Joseph drives $18,000 in new patient revenue and our share is 12%, we earn $2,160 that month. The model keeps us in the optimization cycle: better targeting, tighter negatives, seasonal bid adjustments around university calendars and Old Towne foot traffic peaks. No retainer. No agency markup on your ad spend. Just capital deployed into execution and a revenue share that ties our return to yours.
Google works. Bing reaches a different slice. In Orange, that slice is older, more desktop-dependent, and often higher net worth. If you're a fiduciary advisor or estate attorney, Bing's audience skews toward the exact demographics browsing during work hours. CPC savings let you test more keywords and geographic radius without inflating budget. We've seen healthcare practices near St. Joseph pull 18% of their new patient volume from Bing at half the cost per acquisition of Google. It's not a replacement. It's a hedge.
Microsoft owns LinkedIn. Bing Ads lets you layer in job titles, employer names, industries, even company size. In Orange, that means targeting Chapman University employees searching for retirement planning, or healthcare administrators at St. Joseph looking for compliance software. You're not just bidding on keywords—you're filtering the auction by professional identity. That cuts waste and lifts conversion rates when your service depends on職 role fit, not just intent.
We track Bing separately. If after 90 days the channel isn't driving margin above its share cost, we pause, restructure, or shift capital to another service. The revenue share model makes it our problem to solve, not yours to subsidize. Most Orange businesses see incremental lift because Bing's user base doesn't fully overlap Google's. But if the data says otherwise, we adapt. No long-term contract locks you into underperforming channels.
No. MarketStra funds our team—the strategists, analysts, and account managers running your campaigns. You fund the Microsoft Advertising budget: every click, every keyword bid, every audience expansion test. We take revenue share on what those campaigns generate, which aligns our incentive to optimize spend, not inflate it. If your budget is $3,000/month and we drive $22,000 in attributed revenue at a 10% share, we earn $2,200. The more efficient we make your ad spend, the better our return.
Import and launch takes two to three weeks. Incremental traffic shows up in week four. Conversion data worth acting on usually takes 60–75 days—enough volume to separate signal from noise. By month six, you'll have a clear read on which Orange neighborhoods, which service lines, and which seasonal windows Bing handles better than Google. The 24-month partnership gives us room to test, refine, and scale without the pressure of quarterly agency reviews.
Scout is free for founder-led businesses doing $500K+ with healthy margins.