.png)
Revenue-share Microsoft Advertising for Irvine companies selling to enterprise, healthcare, or technical buyers.
Most Irvine founders know Google Ads. Fewer test Bing. That's a gap worth closing if you sell software, instruments, enterprise services, or anything requiring technical consideration. Microsoft's network reaches decision-makers who skip Google, and LinkedIn audience layering lets you target by job title, company size, and industry. We fund the team that builds and runs your Bing campaigns. You fund the ad spend itself. We earn a share of the revenue those campaigns generate over two years.
Irvine's economy clusters around high-consideration purchases. Medical device firms selling into hospital systems. SaaS platforms targeting HR or finance departments. Biotech companies marketing lab instruments to research institutions. These buyers often use Bing because it's the default in corporate environments running Windows and Office 365. They search during work hours, on work machines, and the demographic skews older and higher-income than Google's median user.
We've seen strong Bing performance for companies in the Irvine Spectrum and University Research Park. The platform's LinkedIn integration matters here because UCI partnerships, corporate spinouts, and private equity-backed growth companies all operate in defined professional networks. If your ICP includes procurement managers, lab directors, or IT buyers, Bing's audience targeting can isolate them more cleanly than broad match keywords on Google.
MarketStra is a capital partner, not an agency. We deploy operating capital into your Bing Ads execution—account structure, keyword research, ad copy, LinkedIn audience builds, bid management, conversion tracking, monthly reporting—and we take a percentage of revenue attributed to those campaigns over 24 months. You remain responsible for the media spend itself: every dollar that goes to Microsoft Advertising comes from your budget. We cover the cost of our team running the campaigns. That includes strategy, creative iteration, landing page recommendations, and integration with your CRM or analytics stack. If the campaigns produce qualified pipeline and closed revenue, we both win. If they don't, we share the downside through our revenue stake.
We don't say prioritize. We say test in parallel. Bing volume is 10-15% of Google's in most verticals, but the audience skews corporate, older, and higher-income. If you're selling into hospitals, labs, or IT departments, those users are often on managed Windows machines where Bing is the default. The CPC is typically lower, and competition is thinner. For high-ticket B2B, even a small channel that delivers qualified leads at better unit economics is worth running.
We fund the team and infrastructure. You fund every dollar of media spend that goes to Microsoft. Our operating capital covers account management, strategy, creative production, bid optimization, reporting. Your capital covers the cost-per-click. We share revenue generated by the campaigns, so we're incentivized to make your media spend work harder, but we don't pay for the ads themselves.
Yes. Microsoft's import tool pulls campaign structure, keywords, ads, and extensions directly from Google. We review the imported campaigns, adjust bids for Bing's different auction dynamics, and refine match types since Bing's close variant matching behaves differently. We also layer in LinkedIn profile targeting where it makes sense, which Google doesn't offer. The import saves setup time, but the campaigns still need tuning.
Typically 10-20% of Google's impression and click volume in the same market. Irvine-specific searches are lower volume to begin with, so Bing won't flood you with leads. The value is in incremental reach and often better cost efficiency. We usually recommend starting with a monthly test budget of $2,000-$5,000 to validate whether the channel delivers your target cost-per-acquisition before scaling further.
We attribute revenue to the channel that sourced the lead, using last-click, first-click, or multi-touch models depending on your sales cycle. If a lead comes from Bing and closes, we earn our share of that revenue. If Bing assists but Google gets last-click credit, attribution rules determine the split. We build this into the partnership agreement up front so there's no confusion when deals close six months later.
Scout is free for founder-led businesses doing $500K+ with healthy margins.