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We cover your team, infrastructure, and campaign management. You cover the ad budget. Results determine our return.
Bing Ads still reaches decision-makers who don't default to Google. In Fullerton, that includes hospital administrators, procurement leads at engineering firms, and logistics coordinators fielding vendor quotes. Microsoft's search platform isn't large, but it's less crowded and often less expensive per click. For local businesses near Cal State Fullerton or along Harbor Boulevard, it's a secondary channel worth testing if your economics support it. MarketStra funds the team running your campaigns. You fund the actual media spend. We earn back through a share of revenue over 24 months.
Fullerton sits at the intersection of education, healthcare, and industrial distribution. Cal State Fullerton brings nearly 40,000 students and a rotating faculty that drives demand for local services—housing, tutoring, food, event spaces. Downtown's train depot and nightlife corridor create foot traffic, but the real commercial spine runs along Harbor and Orangethorpe, where you'll find medical offices, engineering consultancies, and third-party logistics providers serving warehouse districts to the east.
Bing's audience skews slightly older and more corporate than Google's in our experience. That's useful if you're targeting purchasing agents, facility managers, or mid-level healthcare administrators—people who use Microsoft products at work and search accordingly. For a Fullerton logistics broker or an urgent care clinic near Raymond Hill, Bing can capture intent that competitors ignore. The volume is lower, but cost-per-click often is too, and the audience tends to convert when the offer fits.
MarketStra deploys operating capital to fund your Bing Ads operation: account structure, audience targeting, keyword research, ad copy testing, LinkedIn Profile Targeting setup if your audience warrants it, and monthly reporting. You fund the ad budget itself—every dollar spent on clicks, every impression served. We don't touch media spend. Over 24 months, we recoup our investment through a negotiated share of revenue growth tied to the channel. If Bing doesn't deliver enough qualified traffic to justify the operational overhead, we both know it early and adjust. If it works, the partnership continues. We're not an agency billing monthly retainers. We're a capital partner whose return depends on your business growing.
Fullerton's mix of healthcare facilities, engineering firms, and logistics companies means you're marketing to people who often use Microsoft tools at work. Bing captures that audience at lower cost per click than Google, though total volume is smaller. It's a secondary channel, not a replacement.
We fund the team—account management, strategy, creative testing, reporting. You fund every dollar of ad spend. Our revenue share depends on the channel working, so we're incentivized to make your media budget efficient, but we don't pay for the clicks themselves.
Yes. Microsoft's import tool pulls campaign structure, keywords, and ad copy from Google Ads. We handle the import, then adjust for Bing's audience and auction differences. It's faster than building from scratch and lets us compare performance across platforms quickly.
We track that monthly. If Bing isn't generating enough conversions to cover your ad spend and our operational costs within a reasonable window, we recommend pausing or reallocating budget. We don't keep running a channel just to bill hours—we only earn if you grow.
Initial data within two weeks. Meaningful conversion signals usually by month two. By month four we'll know if the channel economics work for your Fullerton market. The 24-month partnership gives us time to optimize, but we're transparent early if the math doesn't add up.
Scout is free for founder-led businesses doing $500K+ with healthy margins.