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We fund the people and infrastructure. You fund the ad spend. Revenue share over 24 months.
Most Costa Mesa brands default to Google and ignore Microsoft Advertising entirely. That's a mistake. Bing's search audience skews older, higher income, and converts differently—especially in a market where South Coast Plaza shoppers and creative professionals overlap. We run Bing Ads campaigns funded by our capital, meaning you pay for the ad budget itself while we cover the team, strategy, account buildout, and ongoing optimization. If the campaigns generate revenue, we share in it. If they don't, we eat the operational cost.
Costa Mesa sits at the intersection of luxury retail, design studios, action sports heritage, and dining culture. You've got Segerstrom Center audiences looking for pre-show reservations, apparel brands with roots in surf and skate trying to reach older buyers, creative agencies competing for corporate clients, and restaurants near The CAMP or The LAB trying to pull weeknight traffic. Bing's audience—desktop-heavy, slightly older, often in professional roles—maps well to Costa Mesa's spending demographics. The median household here is $95,000, and many of those households still use Microsoft Edge, Bing defaults on work computers, and LinkedIn targeting through Microsoft Advertising.
We've seen retail apparel brands pull lower CPCs on Bing than Google for the same keywords. Design firms targeting corporate decision-makers get better engagement through LinkedIn Audience targeting than they do cold prospecting on Meta. Restaurants advertising prix fixe menus or wine events reach customers who actually book, not just browse. The channel works when it's set up correctly and someone's watching the data daily.
MarketStra deploys operating capital to fund the team running your Bing Ads account—strategy, campaign structure, ad copywriting, bid management, audience segmentation, UET tag implementation, conversion tracking, and monthly reporting. You fund the actual ad spend that goes to Microsoft. We don't take a percentage of your media budget. We take a percentage of the revenue the campaigns generate, typically over 24 months. If your Bing campaigns produce $400K in attributed revenue over two years, we share in that. If they produce nothing, we've funded a team that didn't return and you've only paid Microsoft for the clicks. It's a cleaner incentive than hourly fees or flat retainers. We only make money if the campaigns work.
You shouldn't use Bing instead of Google. You should use both. Bing reaches about 12% of U.S. search volume, but that 12% often converts at higher rates because the audience skews older, more affluent, and less ad-fatigued. In Costa Mesa, where you're competing for luxury shoppers, design clients, and diners willing to spend, that demographic matters. We've seen apparel brands and restaurants get better ROAS on Bing than Google for the same keyword set.
You do. MarketStra funds the operational cost—our team, the strategy work, campaign setup, copywriting, bid management, reporting. You fund what you pay Microsoft for clicks and impressions. We don't touch your media budget. If you want to spend $3K a month on Bing Ads, that $3K goes to Microsoft. Our capital covers the people managing that spend.
Yes. Microsoft has a direct import tool. We typically import your Google Search and Shopping campaigns as a starting structure, then adjust bids, ad copy, and audience layers based on Bing's different user behavior. The import saves setup time but still requires tuning. Bing audiences don't behave exactly like Google audiences, even for identical keywords.
It works for B2B and high-consideration services. If you're a design firm trying to reach marketing directors at OC companies, or a restaurant targeting corporate event planners, LinkedIn Audience targeting through Microsoft Advertising lets you layer professional attributes onto your search campaigns. It's not magic, but it's more precise than demographic guessing.
We typically recommend at least $1,500–$2,000 per month for three months to gather enough conversion data for the algorithm to optimize. Below that, you're flying blind. If your Google Ads budget is already $8K+ per month, shifting 20–25% to Bing as a test is usually safe and reveals whether the channel has legs in your market.
Scout is free for founder-led businesses doing $500K+ with healthy margins.