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We build and run your Microsoft Advertising campaigns. You fund the media. We earn when you earn.
Bing Ads — officially Microsoft Advertising — reaches audiences Google doesn't own. In Anaheim, that means convention attendees researching on desktop, business travelers booking hotels on Edge, families comparing ticket packages on Bing. We fund the team that runs your campaigns: search strategy, LinkedIn audience layering, Google Ads imports, bid management, creative testing. You fund the ad spend itself. If the campaigns produce revenue, we take a share. If they don't, we don't get paid. It's a 24-month partnership built around results, not retainers.
Anaheim sits at the center of Orange County's visitor economy. Disneyland generates year-round travel demand. Angel Stadium and Honda Center drive event-based searches. The convention center district pulls business groups who book hotels, order catering, rent transport. Search behavior here is transactional and time-sensitive. People land at LAX or SNA and search 'hotel near Disneyland tonight' or 'catering Anaheim convention center' on whatever browser their work laptop defaults to — often Edge, often Bing.
Manufacturing and food service employers also operate here, serving both the tourism base and broader Southern California logistics networks. Bing's user base skews slightly older, slightly higher income, often corporate. That profile overlaps with convention attendees, business travelers, and families planning longer Disney trips who comparison-shop across multiple sessions. Microsoft's LinkedIn integration lets us layer professional targeting on top of search intent, useful for B2B service providers competing in a crowded market.
MarketStra operates as a capital partner, not an agency. We deploy operating capital to fund our team's work: campaign buildout, keyword research, audience segmentation through LinkedIn, import setup from existing Google Ads accounts, negative list management, A/B testing on ad copy and extensions, weekly bid adjustments, monthly reporting. You fund the media spend — the budget that goes to Microsoft when someone clicks your ad. We don't touch that capital. You control it, approve it, adjust it. Our revenue comes from a share of what your campaigns generate over 24 months. If Bing Ads don't produce margin, we don't earn. That aligns us around real performance, not billable hours or platform spend minimums. We build for outcomes, not optics.
Google has more volume, but Bing reaches different users. Convention attendees on work laptops. Families searching on Edge because it's the Windows default. Business travelers who never changed their browser settings. In Anaheim's tourism and hospitality economy, those segments convert. Bing's cost-per-click is often 30-40% lower than Google for the same keywords. If you're already running Google Ads profitably, Bing becomes a margin expansion play with a different audience and lower competition.
Microsoft owns LinkedIn. That means you can layer professional targeting — job title, company size, industry — on top of search intent. If you're a catering company competing for convention business, you can target 'catering Anaheim' searches from people who work in event planning or corporate roles. If you run a hotel near the convention center, you can target travel searches from finance or tech professionals attending conferences. It's search intent plus professional context, which narrows waste and lifts conversion rates in B2B or corporate hospitality verticals.
You fund the ad budget — the money Microsoft charges when someone clicks. That's media spend, and it stays under your control. MarketStra funds the operational work: our team's time building campaigns, writing ad copy, managing bids, analyzing data, optimizing audiences, importing from Google, reporting results. We cover those costs with capital, not your cash. We earn a revenue share if the campaigns perform. You're not paying us a retainer or a percentage of ad spend. You're sharing margin we help create.
Yes. Microsoft built an import tool that pulls campaign structure, keywords, ad copy, and extensions from Google Ads into Bing. We use it as a starting point, then adjust for Bing's auction differences — different match type behavior, different audience demographics, different device splits. Imports save setup time, but campaigns still need tuning. Bing users search differently. We treat it as a separate channel, not a Google clone.
Campaigns go live in 4-6 weeks. Conversion data becomes meaningful around week 8-10, once we've collected enough clicks and actions to test bid strategies and audience segments. Profitable scale usually takes 4-6 months — long enough to test seasonal patterns, compare business travel versus leisure travel periods, refine targeting around convention center events and sports schedules. Bing is a smaller channel, so volume builds slower than Google. But margins are often better, and the user base complements rather than duplicates your Google performance.
Scout is free for founder-led businesses doing $500K+ with healthy margins.