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We fund the build. You deploy the leverage. Revenue share over 24 months, no equity dilution.
Most Fullerton companies run into the same wall: operational bottlenecks that don't justify a full headcount but eat hours every week. Healthcare practices drowning in patient data entry. Engineering firms routing RFPs manually. Retailers reconciling inventory across channels. Logistics companies chasing lead times in spreadsheets. You know automation would help. You don't have the capital or technical bench to build it right. That's the tension we solve.
Fullerton's economy is anchored by Cal State Fullerton, St. Jude Medical Center, and a long tail of engineering consultancies and logistics operators serving the broader LA-OC corridor. The city pulls talent from the university but competes with Irvine and Anaheim for retention. Downtown has revitalized around hospitality and retail, but the businesses that scale here are the ones solving coordination problems—managing patient throughput, coordinating supply chain handoffs, automating proposal cycles.
We've worked with healthcare administrators in the Raymond Hill area who were manually triaging referrals across three EMR systems. Engineering firms near the train depot running proposal workflows through email threads and file shares. Retailers on Harbor Boulevard reconciling POS data by hand every night. These aren't software problems. They're capital problems. The right automation pays for itself in six months, but most founders can't front the development cost or don't know where to start.
MarketStra deploys operating capital to fund the technical work: our team builds custom Claude agents, designs workflow automations, and integrates data pipelines into your existing stack. You fund nothing upfront. We take a percentage of revenue over 24 months in exchange. Your equity stays yours. For a Fullerton healthcare practice, that might mean an agent that pulls insurance verification data, flags denials, and queues follow-ups without human input. For a logistics company, it's a pipeline that pulls shipment delays from carrier APIs and auto-updates client dashboards. For an engineering consultancy, it's a proposal agent that drafts scope documents from intake forms and past projects. We cover the engineering, the agent training, the integration testing, and ongoing maintenance. You cover your core operations and media spend if you're running paid acquisition. After 24 months, the systems are yours and the revenue share ends.
We've built agents that draft patient intake summaries from scanned forms, pull permit statuses from city databases for engineering firms, auto-generate shipping exception reports for logistics companies, and triage inbound sales inquiries for local retailers. If the task involves reading unstructured text, making decisions based on rules or examples, or drafting output in natural language, Claude can usually handle it. We scope based on your current manual workload.
No. We handle the build, the integrations, and the maintenance. You provide access to the systems we're connecting and feedback during testing. Most of our Fullerton partners have zero engineering staff. If you have a technical co-founder or IT lead, great—they'll help us move faster. If not, we document everything and train your operators on how to monitor and adjust agent behavior over time.
We calculate a baseline revenue figure at the start of the partnership. Revenue share applies to growth above that baseline over the 24-month term. If automation frees up capacity that lets you take on more clients or reduce overhead enough to improve margin, that shows up in the numbers. If it just saves time without changing revenue, we adjust terms or shift focus to a different lever. We're not rigid about it—we want the economics to make sense for both sides.
We iterate until it does or we kill the engagement. Most issues in the first 90 days are training data problems or edge cases we didn't catch in scoping. We don't charge for fixes or retraining during the term. If we can't deliver a system that saves you meaningful time or cost, we exit the partnership and you owe nothing. The risk is on us.
Yes. You own the agents, the automations, and the integrations. We hand over documentation, credentials, and training materials. If you want ongoing support or new builds after the term, we can structure a retainer or a new revenue share deal. Most partners keep the systems running in-house or bring them to a local dev shop for maintenance.
Scout is free for founder-led businesses doing $500K+ with healthy margins.