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We don't sell services. We deploy operating capital into founder-led businesses in exchange for a share of the new revenue we create. Zero retainers. Aligned incentives. Partnership, not vendorship.
"We only win when you win. That's the whole strategy."
The gap between operational excellence and digital performance is where enterprise value leaks. It's also where we deploy capital — selectively, quarterly, with conviction.
8–12 partnerships evaluated per quarter. Most businesses don't qualify — that's the point.
Zero upfront capital from you. If we don't generate new revenue, you pay nothing. Full stop.
If we don't see a clear path to 3–5× return on our deployed capital in 12 months, we pass.
Each module solves a specific revenue-leakage problem. Deployed sequentially, they form the complete infrastructure founder-led businesses need to compound growth.
The diagnostic layer. We map the opportunity before we deploy capital — SEO, ads infrastructure, AI automation gaps, and competitive position scored across 40+ dimensions.
The build layer. We install the infrastructure that makes revenue measurable and scalable — tracking, technical SEO, account architecture, and conversion-ready landing pages.
The campaign layer. This is where new revenue gets generated — multi-platform paid acquisition, SEO content engine, social publishing, and email automation running on the Forge foundation.
The AI agent layer. Custom agents that run the business while founders sleep — reporting, content generation, optimization, and audience sync. The difference between growth and compounding growth.
We don't sell packages. We structure partnerships. The right structure depends on your stage, capital position, and long-term objectives.
Zero upfront. Performance-only.
We deploy $30–120K in operating capital. In exchange, we take a minority share of new revenue generated above your baseline — not of your existing revenue.
Base retainer + performance.
Reduced monthly base for infrastructure maintenance, combined with a lower revenue share. Predictable for both sides while maintaining aligned incentives.
Retainer + revenue + equity.
The most aligned structure we offer. Guaranteed base covers core operations, modest revenue share keeps performance tied to outcomes, and equity locks in long-term partnership through an eventual exit.
Advisory, carry, and sweat-equity exchange structures also available for specific situations. Structure selection is determined during partnership alignment.
Partnership requires alignment. Here's what we look for before we deploy capital.
The founder is the decision maker on growth, not a committee.
Sweet spot: $1M–$25M. Real business with real unit economics.
Unit economics that compound. Margin is the fuel for growth capital.
Admin on ad accounts, analytics, CRM. If we can't measure it, we can't optimize it.
You want a partner, not a vendor. Skin in the game on both sides.
Decision speed doesn't exist. Our operating model requires founder agility.
The math doesn't work for either side. Revenue share needs margin to share from.
One-person consulting or time-for-money businesses without repeatable unit economics.
If you won't grant access to ad accounts and analytics, we can't deploy.
If you want three agencies to quote, we're not one of them.
Not a fit? We maintain a referral network of agencies and consultants we trust for businesses where partnership isn't the right model. Ask and we'll make the introduction.
We review every application and respond within 48 hours. If there's a fit, we'll schedule a partnership alignment call with Carlos. If there isn't, we'll tell you honestly and point you in the right direction.