Understanding the ins and outs of POS systems is vital and understanding the 2025 current trends and projections will only allow you to have a better positioning as a POS system seller in this competitive market.
As a marketing agency and consultant, we've had the privilege of working with over 100 business owners. Through our experience, we've identified common pain points that many small business owners face when it comes to their Point of Sale (POS) systems.
Lack of understanding: Many business owners struggle to effectively use their POS system, often due to inadequate training or support.
Limited features: Some POS systems fail to offer essential features, leaving business owners feeling frustrated and limited in their ability to manage their business efficiently.
In our experience, the following features are often the most challenging for business owners to navigate:
Inventory management
Reporting and analytics
Employee management
Customer loyalty programs
Online ordering and delivery integrations
By understanding these common struggles, we as marketing consultants or you as a POS system seller are better equipped to help business owners overcome them and get the most out of their POS systems.
When selling POS systems, it's important to understand the market to have a better glimpse of who you are up against and what large, medium and small businesses want. The POS market is growing rapidly.
Fortune Business Insights reports the global POS market size should reach $110.22 billion by 2032, up from $33.41 billion in 2023.
This surge in POS solutions is due to several factors. The rise of e-commerce, increasing contactless payments, and businesses wanting to automate operations all contribute to this trend. More businesses are looking for ways to streamline transactions and improve their operations.
When selling POS systems, communicate the value to potential customers. Highlighting key features can influence their decision:
A POS system with robust
inventory management capabilities is crucial for businesses. It helps those struggling with manual stock-taking or facing overstocking/understocking issues. We have current clients who don't want to move POS systems just because the inventory management is confusing. Emphasize how the POS system provides real-time inventory tracking.
This real-time tracking helps businesses make better decisions about their stock levels. Having an accurate view of stock helps businesses optimize their inventory, minimizing losses and ensuring they meet customer demand.
Data analysis is crucial in business today. Showcase how the POS system generates detailed sales reports. This data can help track customer purchase history and provide insightful analytics to improve operations.
Explain how these features help businesses understand customer behavior. Identifying sales trends through data helps businesses optimize their strategies for better performance.
Modern businesses need seamless and secure
ecommerce payment processing. Highlight how the POS system integrates with various payment gateways. Make sure to mention its ability to accept diverse payment methods.
Seamless payment processing is essential for a positive customer experience. Customers expect businesses to accept their preferred payment method, whether it's a credit card, debit card, or mobile payment.
Offer enhanced security features like EMV chip readers and PCI compliance tools. Navigating
Shopify or WooCommerce payment processing can seem complex, especially for clients new to digital transactions and whom are limited in time to sit and learn the ins and outs. Offering guidance and support reassures them throughout the integration process.
Building strong customer relationships is crucial for success. Explain how the POS system can assist in collecting customer data and tracking purchase history.
A POS system should offer businesses a way to manage loyalty programs, which ultimately fosters better
customer engagement and repeat business. Loyal customers are essential for sustainable growth.
According to IBIS world report on Point of Sale Industry, AI integration is only enhancing the customer experience based on their customer purchase history and preferences. As a marketing agency, this is so vital as it allows the business owner to sell more recurring services or products without having to implement or integrate any third-party systems.
Managing staff efficiently is an ongoing challenge for many business owners. Explain how your POS system helps streamline staff scheduling and track employee performance. Mention how it simplifies administrative tasks and improves workforce management.
POS systems can also calculate payroll, saving businesses time and reducing the risk of errors. Streamlining these processes allows business owners to focus on other aspects of their operations.
The demand for mobile POS solutions has increased with the rise of mobile devices. This is particularly true in the hospitality industry, where mPOS adoption is high. As
Hospitality Technology magazine reported, almost 70% of restaurant operators planned to incorporate mPOS in 2014.
Restaurants often need flexible and portable POS systems, like handheld tablets, unlike traditional retail. This is to accommodate table-side ordering and payments, which can significantly enhance the customer experience.
Demonstrate the POS system's mobility. Highlight how it empowers businesses to accept payments on the go. The ability to manage inventory and access sales data from anywhere at any time is a significant advantage.
Mastering POS system sales requires product knowledge, effective communication, and a customer-centric approach. Use these strategies to increase converting prospects into happy customers:
Listen carefully to understand your potential customer's business operations. Take the time to understand their challenges and future goals to recommend a tailored POS system for their needs. Avoid a one-size-fits-all approach.
According to
IBIS world, Point of Sale Industry report, these are the differences between large, medium and small businesses for POS solutions:
Managing cash flow and customer data across many locations can be a nightmare. That's why large businesses opt for reliable cloud-based POS systems.
Medium sized businesses like restaurants and hotels, need point-of-sale systems that fit their specific operational style.
Phone-based payment systems have become a staple for small businesses, offering a cost-effective solution that's easy to use and the agility to adapt to changing market conditions.
Successful selling goes beyond pitching a product; it involves building relationships. Show genuine interest in their business growth and how your POS system can contribute to their success.
Provide excellent customer service throughout the sales process and afterward to foster trust and loyalty. A strong customer relationship can lead to repeat business and positive referrals.
Use technology to enhance your selling efforts, just like a POS system streamlines business operations. Utilize tools for CRM, email marketing, and social media management to target the right prospects, nurture leads, and increase your sales conversion rate.
For example, in our marketing agency, we offer our own custom SaaS but we know it is not enough for what these large, medium and small businesses are specifically looking for. However, we help them integrate their POS system with our SaaS platform to leverage and maximize the best marketing and advertising campaigns to increase sales.
The POS market constantly evolves with new technologies, features, and trends. Stay updated to provide your prospects with current information.
Subscribe to industry publications, attend trade shows, and follow reputable tech blogs to stay ahead of the curve. By staying informed, you can better address customer questions and concerns.
Selling POS systems presents challenges and rewards. By understanding the technology, the competitive landscape, and the client's needs, you can succeed. Effectively demonstrate the value of your POS system. This secures sales and builds lasting customer relationships, cementing your place in this growing market.
