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Finding and maintaining high quality clients is one of the biggest problems detailers deal with on a daily basis. Occasionally, we receive a high quality lead, but given the high competition, keeping that client can be a challenge of its own. Let’s say you do have high quality clients who are paying you thousands over a high end detailing job, but you find it difficult to maintain the level of service.
In this page, we will be covering from building a solid marketing foundation, increasing your sales, and maintaining high profit margins. Over time, I will be adding content on this page so you can take some of our strategies and implement them as you go.
In the meantime, if you want to check your website's potential click the link below.
After speaking with over 100s of auto detailers from Orange County, San Diego, and LA one of the biggest issues as a detailer is the low barrier to entry which results in high competition. This indicates that auto detailers come and go, and those who continue providing services have very little idea how to set themselves apart from other competitors.
The information on this page is intended to help both beginner and highly experienced auto detailers in learning how to become the go-to expert for auto detailing solutions. This does not imply that you will immediately start receiving a steady stream of high quality leads.
The process I will be sharing will teach you how to focus on building a solid marketing foundation that will enable you to generate leads and continuously up-sell your new clients with extra services that will set you apart from your competition.
Many auto detailers put a lot of effort into maintaining their current clientele, which is impressive, but completely ignores trends happening in today’s rapidly changing economy (like Chat GPT and other artificial intelligence platforms). This is happening not because you want to, but because you don’t have much time to keep up with the trends in the market. For this, you need to find the right experts who can join your team.
When we are hired to consult or help a detailing shop from the ground up, my operations team uses the educational materials found in this page. As you read the content, you should be able to put some of the strategies into practice for your detailing business.
The good news is that building a solid marketing foundation doesn’t require you to spend thousands of dollars. You will have an advantage over your competitor by using our operations.
Perhaps you might be asking yourself. Why am I sharing all of our strategies with you? Well, to give you a head start…
Additionally, I’m looking for serious detailers with whom I can collaborate in the future. If, for any reason, you feel that your detailing business isn’t growing and you want to continue to grow and expand. Please feel out the form below to do a free 15-minute consultation call.
So what is SEO?...
It really depends on the stage of your detailing business and your monthly revenue!
There are two types of Search Engine Optimization: Local and National.
Your mobile or detailing shop needs local SEO.
Local SEO is what you should be focusing on as a detailer shop and mobile detailer. The main difference between Local and National SEO is the geography (or location). For example, Local SEO means you are targeting keywords such as “Mobile Detailing in [your city]” or “Detailing shop [your city].”
Let’s now address the question, “Can SEO help me grow my shop or mobile detailing business?” Yes!
SEO is useful when you want to increase your profit margins on your business. Detailers who don’t spend money on SEO and continue to spend their hard-earned cash on paid traffic month after month are not playing the long term game.
If you are just investing into paid traffic month after month and not focusing on local search engine optimization… Well, you fall under the short game strategy.
BUT, is your detailing business READY for SEO? If you’re not ready for SEO, don’t worry, I will go over a couple of different marketing sources you can use.
Different types of online traffic are categorized into organic, paid, referral, email, SMS, or social media traffic.
Organic traffic refers to visitors coming from Google, Yahoo, or Bing without having to pay for it. This is typically earned after years of hard work and an amazing reputation in your local city. On the other hand, we have paid traffic, which is the complete opposite.
Your monthly or weekly budget allocation for Facebook Ads, Google Ads, TikTok, or any other pay per click platform is referred to as paid traffic (PPC).
The referral traffic is traffic coming directly from a directory or a local community you are part of. This traffic is generated by having your vendor or chamber of commerce link directly to your website.
For detailers, you will typically spend time setting up SMS campaigns than email campaigns. This kind of traffic is generated whenever you run SMS campaigns to your clients or prospects. A way to verify what kind of traffic you are getting is to check in your Google Analytics account. If you don’t know how to set it up, please click here to share with you how.
For a detailer who offers auto detailing, ceramic coating, paint correction or PPF - the best traffic source is usually social media traffic. The social media traffic generated will come from Facebook, Instagram, TikTok or YouTube.
Users who visit your website directly, and not from any of the mentioned traffic sources above, are considered direct traffic. Direct traffic has a higher value which tends to have higher conversion rates.
Now that we have covered the different types of marketing channels, let’s move over to Google Ads in more detail. You must be primarily interested in Google Ads (PPC), which I will be sharing with you how you can set up a general search campaign to start driving traffic.
The audience size of the local city you are targeting will have an impact on the budget allocated into Google Ads. The most common conversation I have with detailers is that they are planning on investing $100-$500 and target an entire county. This budget is unrealistic to target an entire county, especially if you want to target Orange County, San Diego County or LA County. However, with this budget you will get clicks and impressions but not high quality leads.
Based on my experience, I recommend local detailers to start with a specific city and start with a budget of $300-$1000 a month to really get the desired quality leads. You can then expand once you have maximized the results in one city.
On the other hand, if you want to use Google Ads aggressively, I will still advise you to start with a $1000 to $1500 budget to experiment with your targeting area. Remember that Google is a bidding war platform, you also don’t want to be bidding too high on leads.
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Our team of SEO experts will provide you your website's SEO status, review your competitor's competitive advantage, and provide you an organic growth model for your business.
Within this short discovery call, we will collect your data and run the analysis.
Based on your report, you will see for yourself if SEO if even worth your time.
If the SEO report satisfies your business vision, we will provide you a clear SEO campaign.
Expert recommendation by our SEO experts and business consultants.
*Please note the duration of each phase is highly dependent upon the size of your website, number of content writing projects, and links available.
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